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Market Research in Practice: How to Get Greater Insight From Your Market Paperback – 3 Oct 2013

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Product details

  • Paperback: 272 pages
  • Publisher: Kogan Page; 2 edition (3 Oct 2013)
  • Language: English
  • ISBN-10: 0749468645
  • ISBN-13: 978-0749468644
  • Product Dimensions: 15.2 x 1.4 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 17,145 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


"Accessible and attractively presented with a good structure built on years of first-hand experience. Provides insights with clear tips for success throughout." (John Pal, Senior Lecturer in Retailing, Manchester Business School)

"A really practical, down-to-earth book with clearly laid out examples and illustrations. The use of real-life scenarios helps to de-mystify the world of research through logical steps." (Carol Sheppard, Customer Experience Research Manager, Molson Coors)

"Easy to read, easy to understand ... a book to have, not only for students, but definitely also for business people." (Jeroen Beukeboom, MBA, Senior Business Development Analyst, AkzoNobel Industrial Coatings)

Book Description

This essential resource for students, new researchers and marketers explains the fundamentals of market research.

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Most Helpful Customer Reviews

Format: Paperback
Got the book recently and could not put it down...funny that this is a Market Research text and not a whodunit.
I realized that this is one companion that particularly Gen Ys, Gen Zs and Millennials need by their side as they negotiate the intricate bends of conducting solid market research. This is due to two main attributes of the book:
1. the chapters are short, succinct and straight to the point, unlike a textbook, and
2. the book is updated with plenty of case study examples and tip sections that run alongside the text - and these bring alive the practical nature of the book clearly. Putting words into practice has become so much easier.
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Most Helpful Customer Reviews on (beta) 2 reviews
2 of 2 people found the following review helpful
Great Primer for the Market Research Novice 24 May 2014
By Betsy in the Burgh - Published on
Format: Paperback Verified Purchase
My company has been doing applied research for years, but is just now getting into market research. This book provides the perfect framework to start a concerted market research effort -- from the questions you need to ask to start any market research project off right through nice, tight overviews of each type of market research with easy to follow tips and tricks. I'd imagine the questionnaire section is just as good, but I've been too busy trying to share and implement the first half of the book.
0 of 1 people found the following review helpful
Five Stars 16 Aug 2014
By Brenda Capranica - Published on
Format: Paperback Verified Purchase
satisfied with purchase .. just as described.
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