- Paperback: 288 pages
- Publisher: Kogan Page; 3 edition (21 May 2002)
- Language English
- ISBN-10: 0749437308
- ISBN-13: 978-0749437305
- Product Dimensions: 24.5 x 18.8 x 1.8 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 382,366 in Books (See Top 100 in Books)
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Product Description
Book Description
Market Research is a guide to market research, which assumes no previous knowledge of the subject. Featuring advice and case studies, it covers: planning; desk research; qualitative and quantitative research; sampling; questionnaire design; and data collection and analysis.
Product Description
The third edition of this guide to market research assumes no previous knowledge of the subject. Through advice and real-life case studies it explores how to start out in market research. Topics covered include: planning; desk research; qualitative and quantitative research; sampling; questionnaire design; and data collection and analysis. Also provided are the details of market research agencies, codes of practice, quality schemes and a contact list. The guide is aimed at practitioners and students and is an introduction to the subject. Featuring charts and figures, this third edition draws on tried and tested methods, as well as the author's own experience.
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Customer Reviews
Most Helpful Customer Reviews
9 of 10 people found the following review helpful
Format:Paperback
The second edition of Paul Hagues and Peter Jacksons 'Market Research' provides an excellent introduction to the theories and general practicalities of market research. It has a clear and well balanced approach, covering all the major market research topics such as sampling, data collection and analysis, as well as the key methods used in both quantitative and qualitative research.
I would recommend this book to any one wanting a straightforward and well written introduction to the world of market research.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
4 of 7 people found the following review helpful
Market Research
13 Nov 2000
Format:Paperback
It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.
4 of 15 people found the following review helpful
Market Research
13 Nov 2000
Format:Paperback
It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.
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