The Market Led Organisation (OpenLearn Unit B700_1)

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Principles of Marketing: AND Companion Website with Gradetracker Student Access Card: Principles of Marketing with Companion Website Withgradetracker ... Card:Brassington Principles of Marketing
1.  Principles of Marketing: AND Companion Website with Gradetracker Student Access Card: Principles of Marketing with Companion Website Withgradetracker ... Card:Brassington Principles of Marketing by Dr Frances Brassington
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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing)
2.  Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) by Martin Christopher
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The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies (Professional Development)
3.  The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies (Professional Development) by COLIN EGAN
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Managing the Non-Profit Organization: Practices and Principles
4.  Managing the Non-Profit Organization: Practices and Principles by Peter F. Drucker
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Cases in Operations Management
5.  Cases in Operations Management by Prof Robert Johnston
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Principles of Marketing: European Edition
6.  Principles of Marketing: European Edition by Philip Kotler
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Market-Led Strategic Change: Transforming the Process of Going to Market
7.  Market-Led Strategic Change: Transforming the Process of Going to Market by Nigel F. Piercy
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
8.  The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy
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AJ HIRST "OUseful stuff..."
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Qualifications: Books referenced in the OpenLearn Unit B700_1
Last updated: 27/01/2007
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