- Hardcover: 324 pages
- Publisher: McGraw-Hill Inc.,US (1 Jun 1998)
- Language English
- ISBN-10: 007060584X
- ISBN-13: 978-0070605848
- Product Dimensions: 23.9 x 16 x 3.6 cm
- Amazon Bestsellers Rank: 2,250,439 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
Drawing on numerous case studies of winning firms, an award-winning economist presents a step-by-step framework that today's business people can follow in order to successfully create, own, and consequently dominate their markets.
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2 reviews
21 of 26 people found the following review helpful
The Market Makers misses the mark
30 Mar 2000
Format:Hardcover
The author demonstrates his capability to explain basic concepts of economics and marketing, but certainly doesn't define a revolutionary new approach to business as alluded to on the inside front cover flap. We are introduced to new buzz words such as 'spatial abitage' although any reader looking for insight is bound has to be disappointed in the explanations and lack of substance. In addition, most charts and tables in the book must be filler because they appear childish. The only redeeming chapters are at the end when the author disusses various market strategies, but for a better and more complete discussion, dust off an old copy of 'Marketing Warfare."
1 of 1 people found the following review helpful
Insightful!
6 Nov 2001
Format:Hardcover
Author and teacher Daniel Spulber offers insights that are becoming increasingly relevant as technological innovations make transactions between customers and businesses faster, cheaper and more important. The strategic framework he presents - that you should view companies as transaction facilitators, not as product makers or service providers - will force you to rethink your most fundamental beliefs about your business. We [...] recommend this book to managers, strategists and students of all branches of business who are looking for a fresh analysis of 21st-century competition.
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