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Review Telling? Yes, because the 23-year-old's debut album is essentially soul music without the blood and sweat. He may look as though he's raided Bruno Mars' wardrobe, but here Collins comes off like a lightweight Cee Lo Green. However, his glossy retro-pop songs often recall less trendy artists. Don't Surrender is so desperate to rewrite Gabrielle's Give Me a Little More Time that it actually features the line "Give me a little more time". That's Just Life sounds like a dodgy Eternal album track. Feel Like I Feel is a sexless George Michael/Jamiroquai hybrid – not an image to linger on.
It's not just the music that's derivative; there's scarcely an original lyrical idea on this "mostly self-penned" record. Collins and his collaborators, who include X Factor mentor Gary Barlow, are especially prone to slipping into the mixed metaphor trap. "I washed you right out of my hair now baby / It's time to check out of here," Collins trills on It's Time. Is he singing about hotel shampoo?
To be fair, this good-humoured Liverpudlian is a perfectly competent pop-soul vocalist. But he's also a corny one – too fervent of falsetto, a bit showbiz of ad-lib. That's a reminder of his talent show origins, as is his Butlins cover of Jackie Wilson's Higher and Higher and a tension-free take on Janelle Monáe's Tightrope. Last year Cher Lloyd showed that an X Factor star could make a genuinely entertaining pop album. Then Rebecca Ferguson proved that a singer discovered on primetime telly can fashion a classy one. This record is neither. Little Mix, it's over to you.
--Nick Levine
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