Product Description
Nonprofit managers have been slow to embrace the digital age. Although technology has transformed the face of the for–profit sector and how it operates, nonprofit use of technology to improve internal functioning and to change the way services are delivered is almost nonexistent. These limitations actually have opened the door for for–profits to "compete" successfully for traditional nonprofit business, such as moving people from welfare to work.
ManagingNonprofits.org is both a call to action and a roadmap for change. Each chapter defines an element of Dynamic Management and identifies "digital hotspots" or places within that element, and the nonprofit′s implementation of that element, where digital issues will most likely arise and need to be addressed. In addition, at the end of each chapter, Maxims of Dynamic Management or core truths that the authors have found helpful to follow in their day–to–day experience as nonprofit leaders in bringing Dynamic Management to their organization are provided. Finally, the authors highlight the experience of various nonprofit and for–profit organizations that have successfully made elements of Dynamic Management a reality in their organizations.
--This text refers to the
Hardcover
edition.
From the Inside Flap
Over the next few years, certain fundamentals about the way the nonprofit industry operates will change. The digital economy demands a new way of doing business for nonprofit and for–profit organizations alike. Only the organizations that understand and anticipate these fundamental changes will survive, and doing so means adapting. Utilizing new technologies, new sources of money, and new management techniques will be imperative to the nonprofit organization in the twenty–first century. ManagingNonprofits.org can help you make this transition.
This book shows any nonprofit how to thrive in these times of change. It enables nonprofits to harness the power of technology to strengthen the organization, to provide value–added products and services to an expanding customer base, and to adapt to new dynamic management practices.
Dynamic management is a continual process of organizational self–reflection and repositioning that enables organizations to embrace change, capture market opportunities, and serve customers. The precepts of dynamic management are designed for the everyday operation of nonprofit organizations, but are just as applicable to the biggest multinational corporations.
ManagingNonprofits.org is both a call to action and a road map for change. Each chapter defines and discusses an element of dynamic management and identifies situations in which digital issues will need to be addressed. In addition, the authors present core truths that they have found helpful in their day–to–day experience putting dynamic management techniques to work in nonprofits. Also included throughout the book are real–life examples of business leaders and nonprofit organizations that have successfully made elements of dynamic management a reality in their organizations.
ManagingNonprofits.org provides expert guidance and proven methods for bringing your nonprofit into the digital age and building an organization that doesn’t fear change–but thrives on it.
--This text refers to the
Hardcover
edition.
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