As CEO of an organisation that lost 3/4 of its income due to government policy changes, and 3/4 of staff made redundant, this book proved a godsend. Not only did it reinforce what steps I had already taken to reinvent the business before we went out of business, but it also provided further practical advice on additional steps I and we should be taking to make the transition from the 'old' to the 'new' focus. Importantly it then it addressed strategies for continuing to manage constant change. So it helped us over the immediate crisis, and also will give useful support in the future. This book is an invaluable resource for the individual or organisation that exists in a volatile marketplace (and who doesn't?). It stresses the critical 'soft' management skills that are often overlooked, wheras many other texts address the structural process of change alone.