From the Back Cover
eBusiness Strategies For Dummies contains essential strategic and hands-on coverage on domain names, ISPs, working with consultants, planning, design essentials, eCommerce basics, business-to-business musts and more. This information will be vital for retailers, e-tailers, small businesses, service companies, high-tech companies, non-profits and any other business looking to increase their profits through finding and keeping customers on the Web.
The book also includes coverage on:
- Finding the right partners and players: ISPs, working with consultants, designers. - The building blocks of a great business site: domain names, image, utility, service, databases and security. - Doing business without fear: no intimidating or confusing technological mumbo-jumbo; translates traditional business strategy into new economic terms.
About the Author
Janine Warner is an author, speaker, and Web designer. Since 1994, her company, Visiontec Communications, has designed Web sites for such diverse clients as Levi Strauss & Co., AirTouch International, Thai Farmers Bank, and the Pulitzer Prize–winning Point Reyes Light newspaper.
She has written six books about Web design, including Small Business Web Strategies For Dummies (IDG Books Worldwide, Inc.), The Flash 2 Web Animation Book (Ventana Press), Conversion Techniques for Web Publishing and Hybrid HTML Design (both published by New Riders, a division of Macmillan Computer Publishing). She is also a freelance magazine writer who specializes in reviewing Web design programs and contributes regularly to Publish magazine.
An award–winning former reporter, she earned a degree in journalism and Spanish at the University of Massachusetts and has worked for several California newspapers. She speaks fluent Spanish and was a founder and editor of Vision Latina, a bilingual Spanish–English newspaper serving Marin and Sonoma counties. She believes in the power of information to transform people′s lives and is inspired by the potential of the Internet.
To learn more about Janine, her books, and her company, visit visiontec.com.