What shall we do as managers when we must operate in unstable times when the reassurance we desire is absent and the uncertainty of today promises an unpredictable tomorrow?" Corporate management is living through the Chinese curse of 'may you live in interesting times' as they contemplate their exposure both directly and indirectly to the almost unprecedented turbulence in the global markets. This short book explains how to approach management in turbulent operating conditions and what to do if your company encounters distress. It is based around turnaround specialist Anthony Holmes's 7 principles of crisis management. This book is not a comprehensive guide to survival but illuminates the dark areas that create fear of the unknown and explains how to recognise them, how to mitigate their impact, what is feasible, when to seek help and from whom, and where to look for the green shoots of recovery. The book will draw on the experience of corporate turnaround specialists and case histories of previous crises to extract those techniques relevant to today's commercial environment and identify those that may seem logical but should be avoided. The intention is to prevent incumbent management from having to begin at the bottom of the learning curve and try to rediscover under pressure those techniques and processes that have been irrelevant and forgotten over the 18 years since the last systemic crisis.
