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The centerpiece of MANAGING BY THE NUMBERS is the "Financial Scoreboard" (a.k.a. Mobley Matrix), a clever way to visualize the interrelationships between starting and ending balance sheets, the income statement, and the cash-flow statement. The emphasis is on cash, the lifeblood of any business.
The authors also advocate sensible "three bottom-line management," where the primary monitors and measures of business health are Net Profit, Operating Cash Flow, and Return on Assets. The explanations are easy to follow and convincing. Minimal technical terms are employed, and these are explained in everyday, conversational language. A glossary summarizes key concepts.
Much of the book is written in the form of a novel: a story about a small company that sells computers to small office/home office (SOHO) businesses. This story provides most of the examples, providing a logical thread throughout.
I think this is the easiest and most satisfying way to learn a lot of accounting, comfortably, in a book of just under 200 pages. It's a great one for reading on an airplane.
It beautifully connects the dots on various key financial concepts, making them ACCESSABLE and USEFUL. Managing By The Numbers goes beyond good writing, which it has aplenty, to good thinking: it introduces a way to think about money that is as compelling as it is elegant.
Thank you, dear authors, for dispelling the fog and, at least for this business owner, handing over some dandy tools.
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