- Hardcover: 565 pages
- Publisher: Holt, Rinehart & Winston (2 Jan 1984)
- Language English
- ISBN-10: 0030583373
- ISBN-13: 978-0030583377
- Product Dimensions: 24 x 19.7 x 2.7 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
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Amazon Bestsellers Rank:
65,836 in Books (See Top 100 in Books)
- #29 in Books > Business, Finance & Law > Sales & Marketing > Public Relations
- #62 in Books > Reference > Language > Communication
- #98 in Books > Business, Finance & Law > Management > Management Science
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Synopsis
Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
THE definitive textbook on how it's done by the PR guru's PR gurus, even if the style can be hard going in places. The publication date means that some areas such as the internet are not covered, but for a fundamental guide to the principles this should be on every PRO's shelf.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3 reviews
5 of 5 people found the following review helpful
Essential book
16 Aug 2002
Format:Hardcover
MANAGING PUBLIC RELATIONS by James E. Grunig and Todd T. Hunt is a must-have for PR students and professionals. Almost all PR books use it as a reference and discuss its contents, mainly the four PR-models defined by Grunig. This is a book that will never get old.
4 of 4 people found the following review helpful
Great Little Textbook for PR Students
7 Feb 2001
Format:Hardcover
O.K. the book may not be that little, but is an excellent resource for beginning PR students and professionals. It covers all the basicis from a definition of PR to how to do PR well to how to perform the nuts & bolts tasks of PR. It is also very readable. It may not be a cuddle-up-in-bed book, but it does the job in a much less painful way than most textbooks! (P.S. Grunig is an excellent teacher and explains PR concepts in an approachable manner.)
1 of 1 people found the following review helpful
Sts. James and Todd
19 April 2002
Format:Hardcover
Those of us in this business can't live or work without this watershed book. It's a timeless classic that I turn to constantly as a PR practitioner.
There's nothing these guys haven't thought about or anticipated. They make your life easier because they actually tell you things you don't want to read or hear.
If you absorb this book, you're some way along in handling any PR situation that comes your way.
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