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Managing Public Relations (Hardcover)

by James E. Grunig (Author), Todd T. Hunt (Author)
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RRP: £50.99
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Product details

  • Hardcover: 576 pages
  • Publisher: Thomson Learning (2 Jan 1984)
  • Language English
  • ISBN-10: 0030583373
  • ISBN-13: 978-0030583377
  • Product Dimensions: 24 x 19.7 x 2.7 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 90,398 in Books (See Bestsellers in Books)

    Popular in this category:

    #36 in  Books > Business, Finance & Law > Sales & Marketing > Public Relations

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Product Description

Product Description

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
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Front Cover | Table of Contents | Excerpt | Index | Back Cover
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Managing Public Relations
81% buy the item featured on this page:
Managing Public Relations 4.0 out of 5 stars (1)
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2 of 2 people found the following review helpful:
4.0 out of 5 stars Still indispensible after all these years, 22 Feb 2001
By A Customer
THE definitive textbook on how it's done by the PR guru's PR gurus, even if the style can be hard going in places. The publication date means that some areas such as the internet are not covered, but for a fundamental guide to the principles this should be on every PRO's shelf.
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