- Hardcover: 565 pages
- Publisher: Holt, Rinehart & Winston (2 Jan 1984)
- Language English
- ISBN-10: 0030583373
- ISBN-13: 978-0030583377
- Product Dimensions: 24 x 19.7 x 2.7 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
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Amazon Bestsellers Rank:
65,836 in Books (See Top 100 in Books)
- #29 in Books > Business, Finance & Law > Sales & Marketing > Public Relations
- #62 in Books > Reference > Language > Communication
- #98 in Books > Business, Finance & Law > Management > Management Science


