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Product Description
Product Description
This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.
From the Back Cover
Managing Interactive Media
Project Management for Web and Digital Media
4th Edition
Elaine England and Andy Finney
The latest edition of this definitive guide to managing interactive projects (formerly known as Managing Multimedia) has been completely rewritten in a single volume to provide a ‘one stop’ resource for students and practitioners alike.
Highlights of the 4th Edition include
Ø Each chapter begins with Industry Insights to provide a real business context;
Ø ‘Top Tips’ provide you with guidelines for managing effective digital media projects;
Ø An increased emphasis on the role of users in the design process, and less focus on the underlying technologies, which can change rapidly.
Check out the Companion Website for a rich collection of resources for students, instructors and practitioners, including PowerPoint slides, audio and text interviews with key industry players, and links to other resources.
About the Authors
Elaine England and Andy Finney are well-established consultants and practitioners in interactive media. They have extensive experience of projects in a range of sectors including online media, retail, e-learning, government and research. They are also known internationally for their training on interactive media project management and related topics. Through this training they have developed skills for a new generation of interactive media project managers throughout the industry.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
5.0 out of 5 stars
An invaluable resource book ...,
By Kate "Kate" (UK) - See all my reviews
This review is from: Managing Interactive Media: Project Management for Web and Digital Media (Paperback)
An invaluable resource book - like having your own trainer sat at your desk!
This book is ideal for anyone managing projects within interactive media - whatever scale, and applicable to many different specialist areas. With a structure meaning you can skip to the chapters you need to brush up on for the projects you're involved with right now, the book is a brilliant resource to keep you in control and to understand the variables affecting other people working on those projects too. Industry insights and top tips are really handy additions with top tips being a good checklist.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Web & Interactive Media Project Management,
By
This review is from: Managing Interactive Media: Project Management for Web and Digital Media (Paperback)
This is one of the most comprehensive yet easy to read and digestable books I have read on the subject of Web & Interactive Media Project Management. As a qualified web and digital media professional I found that the contents covered all the necessary elements one needs to consider when managing media and digital projects. From the legal side to best practice and even managing people and customers. Each chapter provides the resources, knowledge and tools for you to become professional in all you do.
It confirmed all the right best practice methods that I presently use and introduced me to new ones. The book comes across as though the teacher is their with you and is regularly referred to when we are writing project bids, managing projects, and advising colleagues and others. If you are in web design or digital media, run a design agency or manage projects on a one-off basis then this book is really worth its weight in gold and will not let you down. Through reading this book I have become confident, knowledgeable and up to speed with managing all web and digital media projects and recommend the book to anyone who cares enough to make thier projects and business work and function more effectively.
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