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Product Description
Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman Includes a comprehensive resources guide
From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
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5.0 out of 5 stars (1 customer review)
5.0 out of 5 stars
Bringing you up to speed fairly quickly!, 11 Feb 2007
By Steven Lim "(RSTN)" - Published on Amazon.com
This review is from: Managing Intellectual Property (Express Exec) (Paperback)
This is one easy book to digest for anyone who wants to have a very quick jumpstart to understanding what IP is all about. However, readers from different countries have to take note that in each country, the legal framework on IP may be different. Overall, this book highlights all the key pointers to IP! Steven Lim (RSTN) - Singapore.
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