Product Description
- Two new perspectives are introduced through which to re-examine material presented in each chapter: sustaining versus disruptive innovation (a greater emphasis will be placed on disruptive innovation) and organizations versus networks (greater discussion of the network issues raised in each chapter).
- Provides more treatment of innovation in services.
- Greater internationalization of case examples will be provided e.g. more examples will be included from Asia and Latin America.
- Introduces discussion of the relationship between innovation and the environment.
From the Back Cover
"Managing Innovation masterfully synthesizes the extensive literature on this extremely complex, often fragmented topic. The book is enlivened by real–world examples from all over the globe and from a wide variety of industries; it serves as a comprehensive reference for academics as well as a practical guide for managers."
—Dorothy A. Leonard, William J. Abernathy Professor of Business Administration, Harvard Business School
"This book has established itself as a leading textbook in its field. Among its most important strengths is the way innovation is analyzed from many perspectives. Issues and challenges are scrutinized. Resources, organization, and processes are discussed in great detail. The important context for understanding innovation is explored at macro as well as micro levels. In this new edition the authors have integrated important contemporary issues such as the power of networks for innovation and radical disruptive innovation. Since the pedagogical strengths and support in terms of cases and web support have been developed the book qualifies as a leading textbook even more clearly."
—Christer Karlsson, Professor of Innovation and Operations Management, Dean CBS Executive MBA, Copenhagen Business School, Denmark
"In the knowledge society we live in today, the continuous creation of knowledge is the only way for an organization to survive. Managing Innovation concisely and precisely explains how an organization can keep innovating within and across the organizational boundary, and how such innovation affects the organization and society. With many examples, it is easy to read and understand. Excellent and a must–read for anyone who wants to learn about innovation."
—Professor Jiro Nonaka, JAIST (Japan Advanced Institute of Science and Technology), Japan
An extensive website accompanies this text. Readers can browse an online database of case study material amd lecturers will find additional support material, including further exercises, presentation slides and lecture plans.
