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Product Description
Product Description
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up–to–date case studies.
From the Back Cover
There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity 2nd edition brings these three strands together in a discussion built around a collection of up–to–date case studies.
New features to this edition:
- Insights into how innovation and knowledge of innovation management has evolved since the beginning of the millennium
- Exploration of leading edge topics such as understanding discontinuous innovation, open innovation and user–led innovation
- The new chapter is supported with two new case studies
- Stronger emphasis on the role of design, using Procter & Gamble and BMW as examples.
- General expansion and revision of other chapters according to current research
Managing Innovation, Design and Creativity, 2nd edition has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.
Dr Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking Group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, The National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon). Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Paperback
It's hard to know whether this is a collection of random papers or whether the diversity of material is really reflective of the spectrum of practices in this field. The chapters stand alone but there doesn't seem to be a very strong set of organisational principles, apart from the introductory chapter. Perhaps that's as it it should be. Still, this is useful for the postgraduate or practitioner wanting to gain insight into this potentially confusing field, and to gain some tools that could be applied in business. Be aware though, this is an academic work not a how-to for busy managers.
Format:Paperback
A great book content/information wise, spoiled by very poor typesetting. Wrong font/s used in the layout of the pages, with long lines which makes reading incredibly difficult. Unfortunately, the pages look as if an email message printed on a blinding white paper. A serious scholarly book, of over 400 pages, should need better layout/typographic design consideration. I wonder how it escaped the attention of the editor at a place like Wiley. Hope they will take note of this in their future edition/s.
2 of 3 people found the following review helpful
Format:Paperback
A comprehensive overview of many of the key elements involved in building an effective innovation capability. Covering topics from strategy, branding and globalization to collaboration, market research, IPR and outsourcing, examples based on extensive interviews give a good feel of the real challenges of innovating in today's market. In an era of superficiality in innovation books, this is a welcome addition. Examples include the BBC, GKN, Black & Decker, RBS, Lotus and Roche
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