This text on product development combines the analytical tools of queuing, information and system theories with the ideas of organization design and management. The author aims to answer such questions as: when should we use a sequential or concurrent process; should there be centralized or decentralized control; and should the organization be based along functional or team lines?
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Neil Hagglund Corporate Vice President and Director of Corporate Technology Planning, Motorola, Inc. A valuable and much needed view of the product development process. Engrossing and stimulating reading flill of excellent tools and firmly anchored on the basic reality of why we do product development -- to make a profit!
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First Sentence
Imagine that you own a business with a large bank account that pays no interest. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Imagine that you own a business with a large bank account that pays no interest. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 of 2 people found the following review helpful
By M. Bratzler
Format:Hardcover
One of the best books on product development. If you expect a typical "Lets do it" management book you might be disappointed. This book does not make reality simpler than it is, but almost as simple as possible. This is the best compliment I can think of. I use it as a basis for teaching a class in Simultaneous Engineering.
2 of 2 people found the following review helpful
By A Customer
Format:Hardcover
Good broad coverage of many aspects of product management. Clear language; priciples are explained well. There is much that can be applied very practically. At times a little too theoretical, but overall very helpful.
Format:Hardcover|Amazon Verified Purchase
Good simple efficient transaction. Thanks. Good saving on buyng here and worth buying from this vendor. Good book as a reference. Some techniques have been around a long time but nice to see in 1 place, especially if you are new to design as I am, from my history, primarily in manufacture
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