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Imagine that you own a business with a large bank account that pays no interest. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Reinertsen has an effective writing style that is engaging and informative. His examples are relevant and illustrative; even when not immediately on point with my business, they helped me to understand a concept.
The book builds on some fairly simple - but enormously powerful - tools including basic financial modeling and queuing theory. Reinertsen explains why the tools are relevant and how to employ them across a spectrum of businesses. He then uses the tools to substantiate some remarkable product development concepts that he presents later in the book.
The book is - thankfully - devoid of pithy phrases and buzz words. It teaches methods and ways of thinking. It doesn't profess answers, but it has driven an enormous amount of our product planning and product development efforts.
I haven't found a better book on the subject.
Unlike many management books, it's not 20 pages of information stretched out to 200 pages in order to make a book. Also, unlike most product development books, this book is of great value not just to product managers and designers, but would be a great read for financial managers and marketing managers. A manufacturing manager reading this book will smile with satisfaction at seeing common modern manufacturing principles well applied to the design realm.
The only weak points I can think of are: 1) That it may be useful for the author to break out case studies rather than keeping them in the same typeface intermingled with the rest of the text. 2) No real advice is given on how to overcome real-world resistance to these ideas. Some sage advice on how to introduce these concepts and tools into organizations with existing biases and cultures could be a real benefit to practitioners. These are minor objections though.
Whether you're in a software start-up or part of a Fortune 500 company design team doing existing product improvement, this book contains useful information that will enhance your understanding of what you're doing right and what you could do better - and WHY!
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