- Hardcover: 364 pages
- Publisher: Cambridge University Press; 1 edition (24 Dec 2009)
- Language English
- ISBN-10: 0521518539
- ISBN-13: 978-0521518536
- Product Dimensions: 22.6 x 15.5 x 2 cm
- Amazon Bestsellers Rank: 1,147,160 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity, first published in 2009, a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally.
Book Description
The creative industries are an area of increasing economic importance. In Managing Creativity, first published in 2009, a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss the challenges and opportunities of managing people in creative-based organizations.
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