- Paperback: 304 pages
- Publisher: Random House Business Books; 2nd Revised edition edition (3 Dec 1998)
- Language English
- ISBN-10: 0712680306
- ISBN-13: 978-0712680301
- Product Dimensions: 23.2 x 15.4 x 3.4 cm
- Amazon Bestsellers Rank: 1,261,055 in Books (See Top 100 in Books)
Managing Across Borders 2nd Ed (Random House business books)
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Product Description
Review
A definitive guide to managing an organisation competing in the global marketplace, based on the authors' research in a range of companies including Procter & Gamble, Unilever, General Electric, Philips, Matsushita, ITT, Ericsson and NEC. In this updated edition, a new section charts how several companies have implemented the concepts described in the original book and there are additional examples of companies using transnational models. There are also new frameworks developed by the authors in their subsequent work with companies building the kind of capabilities described in the book. 'Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject.' (Kirkus UK)
Product Description
A guide to the management of companies in the global environment, this text is based on a study of a diverse group of multinational comapanies - including Procter and Gamble, Unilever, General Electric, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals, and the process described by Christopher Bartlett and Sumantra Ghoshal, provides valuable lessons on how to develop the organizational structures, administrative processes, and management perspective necessary to success.
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