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Marketing and Advertising
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www.MarketingEssentials.co.uk
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Why most Marketing and Advertising Does Not Work - Leading UK Expert
Product Description
Product Description
Marketing guru Barry Callen offers readers a comprehensive but concise overview of developing highly effective marketing , advertising, and publicity campaigns. Additionally, readers will learn how to brand and position products using the 12 Basic Principles of Marketing Communications.
About the Author
Barry Callen is a highly sought-after marketing consultant, speaker, author, and writer with 30 years experience working with some of the world’s largest corporations. He invented the innovative PitchPerfect message-development strategy system.
Inside This Book
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