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Manager's Guide to Social Media (Briefcase Books Series) Paperback – 1 Feb 2011

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Product details

  • Paperback: 208 pages
  • Publisher: McGraw-Hill Professional; Original edition (1 Feb. 2011)
  • Language: English
  • ISBN-10: 0071754334
  • ISBN-13: 978-0071754330
  • Product Dimensions: 15.2 x 1.2 x 23.1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,873,107 in Books (See Top 100 in Books)

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Product Description

About the Author

Scott Klososky is the founder and CEO of Webcasts.com, a premier Internet full-service broadcast production company that helps clients in the corporate, sports and entertainment industries webcast the most interactive, cost-effective, highest-quality productions. The company’s clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International, Conoco Inc., and BMG Music, among others. He serves as an Advisory Board Member for Critical Technologies, where he rebuilt a fledgling Web-based imaging product and reinvigorated the employee base and product line while adding referenceable customers. He currently speaks professionally on subjects such as technology, future trends and new generation leadership skills, in addition to engaging clients on a broad array of advisory tasks including Social Technology strategic planning, general IT strategy, and High Beam Leadership.


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2 of 3 people found the following review helpful By Rolf Dobelli TOP 1000 REVIEWER on 29 April 2011
Format: Paperback
As a manager, are you expert in the use of Google Reader, Radian6, Hootsuite, Yotify, Netvibes and Scribd? How about cloud computing? Microblogging? Crowdsourcing? Managing virtual teams? Welcome to the brave new online world. Managing employees today requires understanding the virtualization of the workplace, Web 2.0 and social technology tools. Thousands of applications exist, and new ones show up daily. How can you stay on top of this high-tech deluge? Social technology expert Scott Klososky details the answer and takes the mystery out of social technologies. getAbstract finds that his book is a valuable resource for any manager who wants to stay current with social technology.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 7 reviews
2 of 2 people found the following review helpful
If you can only read one book before you implement your Social Media Plan, this is it! 24 May 2011
By Felicite D. Moorman - Published on Amazon.com
Format: Paperback
Having worked with Scott Klososky the Consultant, I must say that Scott Klososky the Author pens a powerful partner here for anyone working with him, and an exceptional work for those attempting to develop a Social Media Plan on their own, an admittedly daunting task. From defining and explaining the litany of phrases, acronyms, social spaces, and opportunities available within the world of social media, to predicting the future and reminding Managers to maintain that future-oriented focus and not get lost in the daily, Klososky's in-depth guide to managing Social Media is the one go-to book for beginning your business relationship with Social Media. Klososky's insights are easily applicable across a variety of business types and clearly represent his vast experience in the industry.

Specific Benefits and Priceless Information:

I found Klososky's checklists at the end of each chapter especially beneficial in guaranteeing I'd picked up all of the information I needed.

Having a Facebook Fan Page is not enough for most businesses.

I can influence my online reputation (aka I have an online reputation?!).

A holistic approach to Social Media is an investment in the consistency and longevity of my brand.

Monitoring social usage provides far better information to management than blocking usage altogether.

Building Rivers of Information is priceless and truly a best practice methodology across any industry and on any topic. Klososky provides a simple three step process for development.

The Pilot Project Process (developing, implementing, and measuring Social Media experiments) is broken down and simplified in a step-by-step way that anyone can follow and subsequently direct teams or departments towards collaborative efforts which are far better than disparate attempts that can dilute a meaningful online presence. It's worth the cost of the book and the time of the read with this knowledge and action alone.
2 of 2 people found the following review helpful
Useful, Concise Overview of Social Media 22 Jan. 2011
By Joseph F Ely - Published on Amazon.com
Format: Paperback
.

The title describes this book succinctly. For a manager wondering just what to make of the "social media" phenomenon, the author provided a clear and comprehensive review.

I read this book for such a review. Even though I'm in the "baby boomer" demographic (one which does not fare too well in the author's estimation!), I've been blogging since 2003 and have had a Twitter and FB account for much longer than they've been in the news. Yet I still wonder just how social media is useful in business. In particular, since I'm in manufacturing, does it relate at all to our business?

The author answered this question wonderfully on page 24, which I paraphrase: If your customers use social media, your company needs to be all over it; if they don't, it isn't so important.

This squares with what I've seen and experienced and so, in my mind, added credibility to Scott Klososky's views in the book.

The book, overall, is an easy read. Notes and icons in the margin abound and help in summarizing text. The concept of assessing "Social Relevancy", on p 77ff was new and helpful. This text is targeted on business use of social tools and, for the most part, hits that target.

The only place the aim wandered was in a general drift towards whining about companies which block access to social media sites. The author implied young employees expect any company to provide full-time, unfettered access to their personal Facebook accounts, as an entitlement. To not acquiesce to such demands immediately brands such a company with the dreaded "luddite" label. This repeated whine got a bit old but did not overly detract from the otherwise useful aspects of the book.

This is a useful book for the manager who needs to be into social media and wants a clear, concise guide.

.
2 of 2 people found the following review helpful
Navigate the Social Media Seas Like a Seasoned Professional 14 Jan. 2011
By Steve Amoia - Published on Amazon.com
Format: Paperback
Scott Klososky, the CEO of Webcasts.com, has written a comprehensive book for managers to navigate and leverage social media. Although the target audience is at the managerial level, anyone who works in the digital age will benefit from generous doses of common-sense advice, explanations and tips. The following quote in the introduction set the tone for the entire book:

"What might appear as wasting time to one manager could be recognized as valuable investments being made by an employee in nurturing his or her network to another. There are solutions to all this complexity, and we'll make the world of social tech simpler for you. And that's a promise!"

Organized Format Promotes Learning

The book contains twelve concise yet detailed chapters. The author's writing style is engaging, conversational, and knowledgeable. "Key Terms" sections quickly explain technological concepts that may be unfamiliar. I liked this feature since it made the book more readable and provided easy access for future reference. There were also helpful sidebar items to reinforce integral points. "Manager's Checklists" at the end of each chapter was another innovative feature with the busy manager in mind.

Workplace Examples that Span Generations

Four generations in the modern workplace bring different perspectives, biases and ideas. One of the most salient features of this book was the sheer number of examples that will enlighten managers about evolving social media issues. For example, "As a manager, it's critical to play the role of translator for all generations."

Balanced Presentation

Two clear themes predominate in this book: 1) Allow employees more social media access rather than less, and 2) Manage social media tools but don't use them to supervise or motivate subordinates. I liked how Mr. Klososky maintained a healthy balance between both suggestions, and it was refreshing to read the following: "It's really difficult to inspire people through Web applications."

Personal Reflection

I began to use LinkedIn in 2009 and Twitter in 2010. I would have benefited significantly had this book been available during those times. Reading Mr. Klososky's advice has been akin to sitting down with an expert from the comfort of your own office or home. This timely book will assist you on either side of the management equation.

Please Note

A McGraw-Hill representative provided me with a complimentary review copy of this book. I was not monetarily compensated for the review by any party that would benefit from a positive analysis.
1 of 1 people found the following review helpful
Manager's Guide to Social Media by Scott Klososky is a practical book on how companies can leverage social technologies. 19 Feb. 2013
By By Patricia Garcia - Published on Amazon.com
Format: Paperback Verified Purchase
Manager's Guide to Social Media by Scott Klososky is a practical book on how companies can leverage social technologies. Klososky's thesis is that social tools have a tremendous potential for helping organizations reach their objectives and flourish. However, since the very tools that facilitate communication among the organization, its customer, and partners are also the same tools that connect employees to their families and friends, challenges can arise. The author's argument is that managers must face the fact that social technology is only beginning and is here to stay. Managers have a huge role in spreading social technology that has the power to influence every division of a company.

Klososky bases his methodology on his own background as a pioneer using the web as a tool and his own experience helping organizations implement technology. Many organizations invite Klososky to share information with them about whatever the next wave in computer technology is. The author does not use any outside source to write the book; instead, he relies entirely on his own knowledge and practice.

The book presents twelve chapters, starting with an introduction to social technologies. It then moves to social technologies for the organization and the leadership perspective. Next, it covers the selection, implementation, and integration of tools. Finally, it explains the future of managing social technologies. The book describes three types of social technology: (1) social relevancy, (2) social media (Scribd, Slideshare, Flickr, and Youtube), and (3) social networking (MySpace, Facebook, Ning, LinkedIn, Plaxo, Twitter, Foursquare, and blogging). It is important for managers to comprehend the differences among each of the three different areas of social technology.

Klososky states that his purposes for writing this book is "to serve as one of the first how-to guides for managing the people who are now bringing these tools to work and are tasked with figuring out how to leverage them" (P. X). He accomplishes his goal by successfully defining in a simple way what social technology is and by providing the needed data for its implementation. The uniqueness of the book is the author's ability to put very heavy information into an easy-to-read, simplified format. He uses many special features such as key terms, smart managing, tricks of the trait, for example, caution, mistake proofing, and tools that are very helpful for the reader to understand and visualize the content. The author's literary traits involve a casual, relaxed, and simple style that keeps the reader engaged from the beginning to the end.

Klososky's account does not present any undue bias. Although, he makes a strong case for the use of technology, he insists at the same time on building personal relationships both within the organizations and with customers and partners. The main lesson from this book is to see the practical applications of social technology from a leadership perspective. It is important to be aware of how managers and leaders can be key elements for the success of this Web 2.0 world at the business level. This material is an informative and interesting work. Managers, leaders, informational technology people, and everyone in the digital epoch could all benefit from the book.
The ideal book for the business application of social technologies. 20 Feb. 2011
By Tony J. Ridley - Published on Amazon.com
Format: Paperback
The ideal book for the business application of social technologies. Scott has done and excellent job of focusing on the realities of using social technologies within your company and provided valuable tips on induction training, management responsibility, policy, performance metrics, ROI vs ROE (Return on Effort).

This book also provides great in-sight into managing virtual teams with the use of social technologies for all ages and demographics you're likely to encounter.

Not only is this book about management and what managers NEED to know to keep productive and competitive but it also connects the use of social technologies with the product focused and people (HR, management, collaboration, performance) elements too.

Scott has gone to the trouble of identifying some great tools (free and paid) to help managers understand and implement social media/technologies and measure their impact and effectiveness along the way.

Get this book of your struggling to understand social technologies, starting to identify/implement a plan within your business or currently sitting in a senior executive role and want a short, crisp and concise insight into the current workings of social technologies and where it is headed.
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