"...its great strength is that it simplifies the crucial determinants of company performance without drowning the reader in accounting jargon." (Company Accountant, April 2002)
From the Inside Flap
Every day managers are flooded with financial information from an over–whelming number of sources company reports, the financial press, and the Internet. While the language of financial statements may sound like a foreign tongue to you, you know you can’t ignore it. To understand how to use financial information to improve the performance of your company, you need a resource that emphasizes how financial statements support meaningful management communications.
Written in accessible, nontechnical language, The Manager’s Guide to Financial Statement Analysis puts the focus on what you need to know to be an effective participant in business communications. Here is a frame–work that helps managers see how business strategy is linked to shareholder accountability through the firm’s financial statements without getting caught in the trap of explaining how financial statements are prepared according to technical accounting rules and regulations. The emphasis of this book is on how you, as a manager, can use financial information to improve the performance of your organization, rather than simply learning how to keep score!
Using a full decade of financial data from Wal–Mart, and case studies of a number of other high–profile firms including Cisco, Dell, and Pfizer, this book presents strategy models that demonstrate how financial information can be utilized to tell a story about a company’s business operations. The Manager’s Guide to Financial Statement Analysis is written in language you can understand the language of business as spoken by managers, not accountants or financial analysts. This book will give you the tools you need to unleash the full communication potential of your company’s financial information, make you a better manager and make your company more competitive.