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Managerial Economics, International Edition (with InfoApps Printed Access Card) [Paperback]

Mark Hirschey

Price: £63.24 & FREE Delivery in the UK. Details
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Book Description

18 May 2008 0324805543 978-0324805543 International Ed
The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e International Edition show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once you understand the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. A wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. MANAGERIAL ECONOMICS, 12e, teaches you to more effectively collect, organize, and analyze information, giving you powerful tools that can help you become more successful--and satisfied--in your career.

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Part 1: OVERVIEW OF MANAGERIAL ECONOMICS. 1. Nature and Scope of Managerial Economics. 2. Economic Optimization. 3. Demand and Supply. Part 2: DEMAND ANALYSIS AND ESTIMATION. 4. Demand Analysis. 5. Demand Estimation. 6. Forecasting. Part 3: PRODUCTION AND COMPETITIVE MARKETS. 7. Production Analysis and Compensation Policy. 8. Cost Analysis and Estimation. 9. Linear Programming. 10. Competitive Markets. 11. Performance and Strategy in Competitive Markets. Part 4: IMPERFECT COMPETITION. 12. Monopoly and Monopsony. 13. Monopolistic Competition and Oligopoly. 14. Game Theory and Competitive Strategy. 15. Pricing Practices. Part 5: LONG-TERM INVESTMENT DECISIONS. 16. Risk Analysis. 17. Capital Budgeting. 18. Organization Structure and Corporate Governance. 19. Government in the Market Economy.

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Most Helpful Customer Reviews on (beta) 3.1 out of 5 stars  13 reviews
1 of 1 people found the following review helpful
1.0 out of 5 stars Poorly written & Unclear 29 Mar 2014
By Cookie Crook - Published on
Format:Hardcover|Verified Purchase
I took was required to use this book for my economics class. The book is so poorly written that my professor had to give us tons of extra hand outs and notes to compensate for this book. If your economics background is shaky or your haven't econ in awhile you will definitely need to get a supplemental book to this textbook or you won't make it. If your professor or school select this book you are in for a long hard term, get ready.
1 of 1 people found the following review helpful
3.0 out of 5 stars An Ok Book 8 Sep 2013
By CM - Published on
Format:Hardcover|Verified Purchase
I think that this book does not break down the material as much as it should and is not for beginners, you may need a supplement to learn some of the materials. I think that it assumes that you already know some concepts.
1.0 out of 5 stars the first five chapters that I have had to go through so far do not teach the material but instead verbosely describe economics 16 July 2014
By Justin - Published on
Format:Kindle Edition
Esoteric and complex, the first five chapters that I have had to go through so far do not teach the material but instead verbosely describe economics in a sterile and academic fashion with poor descriptions of the formulas in textual/paragraph form. It is very difficult to understand a formula when the numbers in the graphic do not match the text that is supposed to explain it. This book also goes back and forth between overly simple or vague examples about concepts and formulas in such a way that makes it very tough to follow.

if you have a choice, avoid this text.
4.0 out of 5 stars Snaged a deal 22 April 2014
By Pete Ramos - Published on
Format:Hardcover|Verified Purchase
Bought this book last minute for one of my MBA courses. This was the best deal out there. Was used and cover a bit shabby, but got the job done.
3.0 out of 5 stars Managerial Economics 4 Aug 2013
By Erin L. McCorimck - Published on
Format:Hardcover|Verified Purchase
The book was delivered to me in the amount of time specified by the seller and in the condition specified as well. The content is a little hard to follow and I'm sure their are better books out there especially if you are just looking to teach yourself. As this was a required book for my class it was okay but if it were not for the teacher and my classmates I feel that I would not have gotten anything from just the book.
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