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Managerial Economics and Business Strategy (Irwin Series in Undergraduate Accounting)
 
 
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Managerial Economics and Business Strategy (Irwin Series in Undergraduate Accounting) [Hardcover]

Michael R. Baye
5.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Hardcover: 540 pages
  • Publisher: Irwin Professional Publishing; 2nd Revised edition edition (Oct 1996)
  • Language English
  • ISBN-10: 0256179557
  • ISBN-13: 978-0256179552
  • Product Dimensions: 23.4 x 19 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 989,036 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Product Description

Emphasizing economic tools for real world managerial applications, this work is aimed at students of managerial economics and those running courses on this topic who want to integrate calculus into their instruction.

From the Publisher


Content: Coverage of game theory, oligopoly, and information are unsurpassed in the managerial economics text marketplace.
Flexibility: Chapters 1-5 are basic tools that you'll find in all ME books; 6-13 are the innovative chapters. Instructors can EASILY skip any of 6-13 or change the order of presentation to design the right ME course for their and their students' needs.
Headlines are managerial problems in the form of vignettes that start each chapter. Headlines address real-world issues (many are based on actual popular press articles). They ask the student to analyze the problem based on the tools of the chapter. Answering the Headlines can be found at the end of each chapter.
Calculus and Non-Calculus Alternatives: The book has been designed for use by profs who want to integrate calculus AS WELL AS by those who do not require their students to use calculus. This is optional and very easy to skip.
Demonstration Problems are sprinkled throughout the narrative and answers to them also appear in the main text.

Discussion of readily-available, standard spreadsheet programs (like Excel or Quattro Pro) within the text so students can learn how to perform and interpret regressions.
End-of-Chapter Problems: Baye has added more than 200 eoc problems to this edition. Answers to select problems are presented in an appendix at the end of the book and the rest of the solutions can be found in the Instructor's Manual.
Content: Added a discussion of transfer pricing and gives a more detailed treatment of moral hazard, adverse selection, and price discrimination.
How to differentiate IRWIN's Managerial Economics books Maurice & Thomas, Baye, and Brickley et. al. While Maurice & Thomas is traditional in its presentation (emphasis on analytical tools such as optimization), Baye and Brickley et. al. minimize coverage of this information. Baye appeals to professors who want applied theory, game theory, and oligopoly and tends to approach the subject from a marketing and industrial organization viewpoint. Brickley et al.
present a strong organizational design framework, organizing the coverage around three fundamental concepts: incentives, performance evaluation and reward
structure.

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Good Book 23 Nov 1998
By A Customer
Format:Hardcover
This book provides an excellent background for learning applied managerial economics. Mr. Baye uses interesting real-world examples, which is difficult when writing about the entirely hypothetical world of micro-economics. I felt that the section on Game Theory was especially useful in explaining real world market paricipant behavior in pricing decisions. Overall, I would highly recommend this book for both students of economics, as well as those non-students seeking a weekend of light reading in the topic of economics.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:  28 reviews
18 of 20 people found the following review helpful
Good Book 23 Nov 1998
By A Customer - Published on Amazon.com
Format:Hardcover
This book provides an excellent background for learning applied managerial economics. Mr. Baye uses interesting real-world examples, which is difficult when writing about the entirely hypothetical world of micro-economics. I felt that the section on Game Theory was especially useful in explaining real world market paricipant behavior in pricing decisions. Overall, I would highly recommend this book for both students of economics, as well as those non-students seeking a weekend of light reading in the topic of economics.
8 of 9 people found the following review helpful
Wrong Book... 20 Jun 2011
By taz97ut - Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
I needed the 7th edition of this book, so when I saw that it was digital, I scooped it up. It was only after my instructor told me I was doing the wrong problems did I notice that the digital version is the 6th edition! There are significant changes between the 6th and 7th edition and I am now scrambling to get a book so I don't fail this class. This digital book should not be linked to the 7th edition textbook listing. Only matching editions should be linked.
5 of 6 people found the following review helpful
A wonderful combination of theoretical economics and hands-on business strategies 27 Jun 2006
By T. Mueller - Published on Amazon.com
Format:Paperback
Used during my MBA studies at Pfeiffer University in Charlotte, North Carolina, the book was alwys helpful and provided me the necessary insights into the economical theory. I alredy learned the content back in Germany during my first business administration studies. Nevertheless, the American studies are more oriented towards the practical approach, so it provided me a good help to build the bridge between the economic theories, and the hands-on practical approach. We all sweated sometimes sitting over complicated formulas, but this book makes it easy to understand. A great help, as mentioned before. There is in the meantime a newer version on the market, but this one was fine for me, too. When you look for a good, solid help to understand the basics on how everything flows together, this book is a great resource!
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