Management of technology books

A Listmania! list by Amazon Customer
 
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers (Capstone Trade)
1.  Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers (Capstone Trade) by Geoffrey A. Moore
The list author says:
  "Author Geoffrey Moore makes the case that high- tech products require marketing strategies that differ from those in other industries"
£11.99   Used & New from: £0.01
4.6 out of 5 stars  See all reviews (20 customer reviews)

Third Generation R&D: Managing the Link to Corporate Strategy
2.  Third Generation R&D: Managing the Link to Corporate Strategy by Philip A. Roussel
The list author says:
  "Arthur D. Little methodology"
Used & New from: £0.01
5.0 out of 5 stars  See all reviews (3 customer reviews)

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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
3.  The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
The list author says:
  "At the heart of The Innovator's Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products"
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4.5 out of 5 stars  See all reviews (59 customer reviews)

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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (Capstone Trade)
4.  Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (Capstone Trade) by Geoffrey A. Moore
The list author says:
  "This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm"
£14.99   Used & New from: £0.01
3.8 out of 5 stars  See all reviews (8 customer reviews)

Innovation and the General Manager
5.  Innovation and the General Manager by C.Roland Christensen
The list author says:
  "This book is the first general manager's instruction kit for managing innovation."
Used & New from: £2.89

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Net Ready: CISCO System's New Rules for Success in the E-conomy
6.  Net Ready: CISCO System's New Rules for Success in the E-conomy by Amir Hartman
The list author says:
  "CISCO's secrets revealed"
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5.0 out of 5 stars  See all reviews (1 customer review)

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Net Gain: Expanding Markets Through Virtual Communities
7.  Net Gain: Expanding Markets Through Virtual Communities by John Hagel Iii
The list author says:
  "Hagel and Armstrong make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities"
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4.0 out of 5 stars  See all reviews (44 customer reviews)

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Digital Capital: Harnessing the Power of Business Webs
8.  Digital Capital: Harnessing the Power of Business Webs by Don Tapscott
The list author says:
  "Digital capital introduces a whole different ballgame now, and the new rule is: adapt or die"
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4.6 out of 5 stars  See all reviews (5 customer reviews)

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Harvard Business Review on Managing High-Tech Industries ("Harvard Business Review" Paperback)
9.  Harvard Business Review on Managing High-Tech Industries ("Harvard Business Review" Paperback) by Harvard Business Review
The list author says:
  "An excellent collection of articles on managing high tech industries"
Used & New from: £0.01

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