Management of technology books

A Listmania! list by Michail Papadopoulos
 
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
1.  Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
The list author says:
  "Author Geoffrey Moore makes the case that high- tech products require marketing strategies that differ from those in other industries"
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Third Generation R&D: Managing the Link to Corporate Strategy
2.  Third Generation R&D: Managing the Link to Corporate Strategy by Philip A. Roussel
The list author says:
  "Arthur D. Little methodology"
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
3.  The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
The list author says:
  "At the heart of The Innovator's Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products"
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
4.  Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge by Geoffrey A. Moore
The list author says:
  "This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm"
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Innovation and the General Manager
5.  Innovation and the General Manager by C.Roland Christensen
The list author says:
  "This book is the first general manager's instruction kit for managing innovation."
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Net Ready: CISCO System's New Rules for Success in the E-conomy
6.  Net Ready: CISCO System's New Rules for Success in the E-conomy by Amir Hartman
The list author says:
  "CISCO's secrets revealed"
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Net Gain: Expanding Markets Through Virtual Communities
7.  Net Gain: Expanding Markets Through Virtual Communities by John Hagel Iii
The list author says:
  "Hagel and Armstrong make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities"
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Digital Capital: Harnessing the Power of Business Webs
8.  Digital Capital: Harnessing the Power of Business Webs by Don Tapscott
The list author says:
  "Digital capital introduces a whole different ballgame now, and the new rule is: adapt or die"
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Harvard Business Review on Managing High-Tech Industries ("Harvard Business Review" Paperback)
9.  Harvard Business Review on Managing High-Tech Industries ("Harvard Business Review" Paperback) by Harvard Business Review
The list author says:
  "An excellent collection of articles on managing high tech industries"
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About this Listmania!

 

Author
Michail Papadopoulos
Qualifications: MBA graduate - IT consultant
Last updated: 07/01/2004
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