- Hardcover: 176 pages
- Publisher: Routledge; 1 edition (4 Aug 2005)
- Language English
- ISBN-10: 0415306221
- ISBN-13: 978-0415306225
- Product Dimensions: 22.4 x 14.4 x 1.5 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- See Complete Table of Contents
Management Speak
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Product Description
Review
'In this groundbreaking book, David Greatbatch and Timothy Clark extend our understanding of the management guru phenomenon by focusing on the live oratory and presentations of the most accomplished speakers. Visual communication technology has enhanced rather than reduced the importance of the live presentation, and the authors demonstrate how skilled guru speakers use language to enthuse their audiences; build their personal reputations; attract and sustain a mass following; and enhance their star status.' - Andrzej Huczynski, Senior Lecturer in Organizational Behaviour, University of Glasgow
'If you ever ask yourself why management gurus have such a strong impact on managers and the public with so little content, here is a book which provides a convincing answer.' - Alfred Kieser, Professor of Organizational Behavior, Mannheim University
'This excellent book offers a fascinating analysis of 'management speak' and a deft deconstruction of the tricks of the trade. Management gurus will never be quite the same again.' - John Heritage, University of California, Los Angeles
Product Description
Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology.
Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory and is a valuable resource for students academics and researchers in the fields of management, sociology, and communications.
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First Sentence
We live in a televisual and mediated age in which communication technologies continue to proliferate and privilege indirect communication. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
We live in a televisual and mediated age in which communication technologies continue to proliferate and privilege indirect communication. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
Reading this slim book is like being given a privileged account of how the Magic Circle do their tricks. David Greatbatch and Timothy Clarke analyse the performances of a handful of the world's leading business gurus, and see some startling patterns in the kind of stories they tell, the way they structure their remarks and the careful handling of the audience.
Since I work as a speechwriter, I was familiar with lots of the stuff, but I'd never seen top gurus in action, I couldn't comment on how it worked. (I've since looked them up on YouTube, which has been useful) The authors compare the techniques to those of politicians and preachers, with some surprising results. I've just flicked over to see a video by Tony Robbins in which he tells a stirring tale about how Sylvester Stallone got into the movies - it turns out on the Wikipedia page that the story was made up. It illustrates how the selection of material is geared to entertainment, humour and keeping the audience engaged. Greatbatch and Clark show how the gurus establish their credibility and manage their 'customers'.
I've been familiar with Max Atkinson's work on political rhetorical techniques for many years, earlier this year I read Trevor Pinch and Colin Clark's The Hard Sell, which also mentions Atkinson's theories in the context of market traders. These three companion volumes provide a comprehensive account of the public speaker's toolbox.
It's a indispensable piece of work for anyone who wants to get into the speaking business, unfortunately it is spoiled a little by repetition of the same examples and some sloppy editing.
Since I work as a speechwriter, I was familiar with lots of the stuff, but I'd never seen top gurus in action, I couldn't comment on how it worked. (I've since looked them up on YouTube, which has been useful) The authors compare the techniques to those of politicians and preachers, with some surprising results. I've just flicked over to see a video by Tony Robbins in which he tells a stirring tale about how Sylvester Stallone got into the movies - it turns out on the Wikipedia page that the story was made up. It illustrates how the selection of material is geared to entertainment, humour and keeping the audience engaged. Greatbatch and Clark show how the gurus establish their credibility and manage their 'customers'.
I've been familiar with Max Atkinson's work on political rhetorical techniques for many years, earlier this year I read Trevor Pinch and Colin Clark's The Hard Sell, which also mentions Atkinson's theories in the context of market traders. These three companion volumes provide a comprehensive account of the public speaker's toolbox.
It's a indispensable piece of work for anyone who wants to get into the speaking business, unfortunately it is spoiled a little by repetition of the same examples and some sloppy editing.
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