Customer Knowledge Management in der Konzeptphase der Neu... and over 2 million other books are available for Amazon Kindle . Learn more
FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Customer Knowledge Manage... has been added to your Basket
+ £2.80 UK delivery
Used: Like New | Details
Condition: Used: Like New
Comment: 100% Money Back Guarantee. Brand New, Perfect Condition, FAST SHIPPING TO UK 4-14 business days, all other destinations please allow 8-18 business days for delivery. Over 1,000,000 customers served.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung (Kundenmanagement & Electronic Commerce) (German) Paperback – 11 Sep 2012


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£50.99
£36.12 £36.18

Special Offers and Product Promotions

  • Win a £5,000 Amazon.co.uk Gift Card for your child's school by voting for their favourite book. Learn more.
  • Prepare for the summer with our pick of the best selection for children (ages 0 - 12) across Amazon.co.uk.


Win a £5,000 Amazon.co.uk Gift Card and 30 Kindle E-readers for your child or pupil's school.
Vote for your child or pupil(s) favourite book(s) here to be in with a chance to win.

Product details


Product Description

From the Back Cover

Bei der kontinuierlichen Entwicklung und Vermarktung von Neuprodukten ist die Generierung sowie sorgfältige Verarbeitung und Nutzung des Kundenwissens essenziell. Florian Böckermann entwickelt ein Customer Knowledge Management (CKM)-Konzept, in welchem das im Rahmen der Neuproduktentwicklung besonders relevante spezifische Wissen der Kunden berücksichtigt wird. Auf Grundlage einer industrieübergreifenden empirischen Untersuchung gibt der Autor Hinweise zur Gestaltung des CKM in der Konzeptphase der Neuproduktentwicklung sowie eines Unternehmensumfeldes zur effektiven Umsetzung von CKM.

 

About the Author

Dr. Florian Böckermann promovierte am Marketing Center Münster bei Prof. Dr. Manfred Krafft an der Westfälischen Wilhelms-Universität Münster.

Inside This Book

(Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt
Search inside this book:

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star


Feedback