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Product Description
Product Description
This edition has been fully updated and revised to cover the important key elements covered in any introduction to management course; planning, organising, implementing, controlling and changing. The text also explores origins and context of management globalisation, social responsibility; quality and enterprise. A critical view stimulates the learning process in an engaging fashion for students. Learning is further aided by diagrams and real-world business examples. Case studies and examples are taken from many sectors, and are truly global. A strong emphasis is placed on examining the application of theory in practice.
From the Author
Innovative text for the European manager and student
Many readers seek a comprehensive and up to date book written from the perspective of European managers and students. My project was to cover theories in a clear and interesting way and show their application through many European and international case studies and examples. Almost all concern real events. This selection offers better value than the many well-illustrated north American texts on this subject.
Many readers seek a comprehensive and up to date book written from the perspective of European managers and students. My project was to cover theories in a clear and interesting way and show their application through many European and international case studies and examples. Almost all concern real events. This selection offers better value than the many well-illustrated north American texts on this subject.
The publisher's design allows ready access to key ideas through clear headings, figures and other exhibits.
Each chapter presents its aims at the outset, supporting them with by a check-up at the end. Users will also benefit from free access to multi-choice tests. --This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
An excellent all round study of management, Naylor presents all the subject matter clearly and concisely, neatly accompanied with relevant (and up to date!) case studies which allow practical aplication of the theory within. As a student reading Business Studies Ba, we were prescribed this textbook as essential to complete the management aspect of the course, and it proves both understandable and easy-to-reference. Good value for money, even though it is not cheap, and a good accompaniment up to degree level management studies. I used this book as a reference text from a library before deciding that purchasing it would be essential.
4 of 4 people found the following review helpful
Format:Paperback
This is an informative and relevant text, unlike many Management texts. It treats Management as a serious subject with serious real-world applications. It is comprehensive, factual, balanced, well written, and jargon-free. Those who are looking for entertainment should look elsewhere. Those who want to understand Management and its core processes, and want to gain an understanding of the perennial problems of Management, should read this book.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Only those studying theoretical management courses should buy and use this book, for if there is one thing to be sure of - it won't teach you much about the practicalities of being a manager. For those doing a course on the theories of management however, this book is a fantastic introduction to the people, the papers and the journals required to learn about management as a subject. With clearly defined sections, excellent up to date case studies and a variety of interesting topics discussed in a thought provoking way, this book won't tell you how to be a manager but it will help you pass that management course.
Most Recent Customer Reviews
SimonSpreag
I have read the book throughout and was disapointed to find many spellin mistake in the chapters. With paying so much for the book I thought this was amateur. Read more
Published on 2 Mar 2006 by Simon Spreag
Is 'management' really this BORING ?
Staged management cliche and rhetoric. Management should be fun notboring. I fell asleep reading this book. Read more
Published on 26 April 2004 by Jack Feeney-Author / Analyst
All the buzzwords, but no substance.
I pity those who purchase this book under the illusion that it will in some way enhance their education or improve their management skills. Read more
Published on 16 May 2003 by Matt W.
Wide-ranging, creative, down-to-earth and user-friendly.
I am a manager who has never really had any management training, and I found this book really helpful in making sense of a lot of my experience to date. Read more
Published on 5 Sep 2001
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