From the Author
Innovative text for the European manager and student
Many readers seek a comprehensive and up to date book written from the perspective of European managers and students. My project was to cover theories in a clear and interesting way and show their application through many European and international case studies and examples. Almost all concern real events. This selection offers better value than the many well-illustrated north American texts on this subject.
The publisher's design allows ready access to key ideas through clear headings, figures and other exhibits.
Each chapter presents its aims at the outset, supporting them with by a check-up at the end. Users will also benefit from free access to multi-choice tests.
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
This text is written for those studying management for the first time. Written in an accessible style and illustrated with a wide variety of diagrams and examples, it encourages its audience to engage in a critical discussion of key themes and concepts of management.
The second edition
The text retains all the strengths of the first edition within a more concise and refined structure. The foundations of management, its origins and context, are examined in the light of contemporary themes such as globalisation, social responsibility, quality and enterprise.
Practical applications and examples taken from many sectors, nations and organisational sizes and types both illustrate and challenge taken-for-granted management assumptions and prescriptions.
Key features include:
- many new cases and examples
- a lively discussion on the impact of technology
- extensive references to useful websites
- an enhanced focus on planning and strategy, as well as organisational structure and design
- a strong pedagogical structure to aid and assess learning
Online support: a Companion Website offers further teaching and learning resources including:
- Financial Times articles
- self-assessment questions
- web references
- teaching notes and presentation slides
About the author
John Naylor is Head of the Strategy and Management Group at the School of Management, Liverpool John Moores University. He is also author of the text Introduction to Operations Management (FTPH, 2002).