Management and Creativity
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Review
"This important book demonstrates exactly why a full understanding of creativity really matters – not only in the context of developing more vibrant and personally satisfying areas of economic activity, but even more importantly, in its ability to help us develop a better understanding of the value of creative individuals in the 21st century" from the foreword by Lord Puttnam
"This is an exceptional book in three respects. Firstly, it is a book about management that truly appreciates the creative process. Secondly, it is a book about creativity that understands and seeks to engage with practical business realities. And, finally, Management and Creativity actually proves its own thesis: that the best thinking occurs when the worlds of “creativity” and “business” intersect." Stephen Cummings, Victoria University of Wellington
"The book will appeal to a broad audience of creatives, policy–markers and students looking for an alterantice, sounder framework for understanding how to nurture creativity in the workplace." Management Today
Product Description
This book explores the relationship between the management of creativity and creative approaches to management.
Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
Draws on the practical experience of individuals working in the creative industries.
Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Inside This Book
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First Sentence
Several years ago, a friend started working as a drama producer with one of Europe's largest commercial television companies. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
Several years ago, a friend started working as a drama producer with one of Europe's largest commercial television companies. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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