From the Back Cover
Effective managerial communication starts with an effective learning tool. Designed for an upper level undergrad, MBA, or Executive MBA course, Management Communication teaches students the essential writing and speaking skills within a business management context. Coverage includes intercultural communication, gender related issues, diversity issues, technology, media, crisis, and conflict resolution. Communication skills for leadership and team building are also developed. And students will gain a real–world perspective since the authors have applied communication concepts and techniques in such fields as retail sales, manufacturing, real estate, and corporate financial management. Key Features:
∗ The text provides a focused and concise approach to the key concepts.
∗ Includes cases with writing and speaking assignments designed for individual and group work. Additional cases can be found in the instructor′s manual.
∗ The authors explain the material in a conversational style, then encourage students to "try it – evaluate it – perfect it."
∗ Students will learn to apply communication skills in various business fields.
∗ Many of the exercises and assignments are intended to get students to explore and use the Internet.
∗ A web site for the text provides an Internet guide consisting of over 600 Web addresses and descriptions, including information on job search, presentation skills, aids for business writers, and other related subjects.
∗ Visit the web site at www.wiley.com/college/bell
About the Author
Arthur H. Bell, University of San Francisco
Dayle M. Smith, University of San Francisco