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"High on practical information." Marketing Business "Takes us through the entire process, starting with the fit of marketing planning with corporate planning, marketing audit and formulation of strategy through to development and implementation of the plan." Professional Marketing "A high-speed, systematic guide to producing effective marketing plans from planning to process to outputs, and it really delivers." Arts Professional "A useful reminder for us all and includes helpful advice such as identifying the difference between the marketing strategy (long term) and tactics (short term)." Enterprise 4 Enfield "A book for busy managers who want to remind themselves of the shape and character of the marketing plans and who are thinking of taking action." "Approachable, practical, no-nonsense, unpatronising, and interactive." Library Review, 2008 "Covers marketing planning for managers and students, with the basics on each part of the strategic marketing process." Book News, Library Publication - USA, Spring 2008
Professional Marketing
"Takes us through the entire process, starting with the fit of marketing planning with corporate planning, marketing audit and formulation of strategy through to development and implementation of the plan."
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Format:Paperback|Amazon Verified Purchase
Good basic introduction to marketing.
Covers all the elements, in a systematic and very clear way. This helps to get your head around marketing in all its complexity.
Covers all the elements, in a systematic and very clear way. This helps to get your head around marketing in all its complexity.
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