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Making Your Strategy Work: How to Go from Paper to People Paperback – 22 Aug 2013

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Product details

  • Paperback: 224 pages
  • Publisher: FT Publishing International; 1 edition (22 Aug. 2013)
  • Language: English
  • ISBN-10: 129200259X
  • ISBN-13: 978-1292002590
  • Product Dimensions: 13.9 x 1.6 x 21.6 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 535,580 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Chris Outram has been a strategy consultant for more than 30 years. In that time he has consulted to a multitude of corporations around the world in many industry sectors. In 1987 he co-founded OC&C Strategy Consultants, which has grown to be a major challenger to the more established, usually US-founded firms and now boasts more than 450 consultants, operating out of nine countries around the globe. OC&C conducts strategy assignments designed to enhance their client's commercial success in a value creating and sustainable way. Prior to his career in Strategy Consulting, Chris honed his managerial skills with firms such as The Mobil Oil Co and Air Products. Chris graduated from Birmingham University with a Double First in Mechanical Engineering and Industrial Economics and was awarded an MBA with Distinction from INSEAD

Product Description

Review

'The book is short and snappy, making it ideal for leaders who don't have much time. The thoughts of interviewees are both clear and effective. It's a practical guide on how to make business strategy work.'

Director Magazine, October 2013

 

'This strategy handbook is easy-to-read yet challenging and pragmatic, plus it's glittered with quotes from highly successful businesspeople.'  4 stars

Talk Business, October 2013

 

 

From the Back Cover

“Highly readable while being challenging and pragmatic. Applying the advice in this excellent book will improve your strategic effectiveness.” Paul Walsh, CEO, Diageo

 

Built around interviews with over 100 leading executives, including Justin King (CEO of Sainsbury’s), Bob McDonald (CEO of Procter & Gamble) and Terry Leahy (ex-CEO of Tesco), Making Your Strategy Work offers clear insights into the realities of making strategy happen.

 

Short and sharp for time-poor managers, this enlightening read answers the big strategy questions:

  • Why is strategy development so difficult these days?
  • How do you engage your people with your strategy?
  • How do you lead and manage strategy effectively?

 

With tips, checklists and pitfalls to watch out for, the instantly actionable advice is a must for anyone involved in business strategy.

 

Includes a foreword by Richard Koch, author of The 80/20 Principle and The Financial Times Guide to Strategy

 

“An easy-to-read handbook that will benefit any executive looking to take their business to the next level.”

John Brock, Chairman, Coca Cola Enterprises


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Most Helpful Customer Reviews

22 of 22 people found the following review helpful By Charlie Moore on 2 Sept. 2013
Format: Paperback Verified Purchase
A senior colleague recommended this book (which has recently been launched) to me since it is quite different from most other strategy books out there and draws upon the experiences of CEOs from around the world. I found it a very insightful and easy going read, that puts most other strategy guides of its ilk to shame. What is most refreshing is that rather than a single author laying down his/her opinions and instructions on business strategy - it is actually the unified voice of today's industry leaders who are living and breathing the strategy they implement.
I found all the advice and stories of lessons learnt most useful and I have already applied many of the handy tips to my thinking. I particularly enjoyed the chapter on how managers make a difference which gives some excellent pointers on strategy communication.
While this book looks targeted towards business managers and above, I would suggest it is also valuable for anyone interested to know what CEOs of major multinationals are currently thinking. Other than these people actually writing a book themselves, this is probably the next best thing!
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13 of 14 people found the following review helpful By Flashoir on 5 Sept. 2013
Format: Paperback
This book takes 'The Wisdom of Crowds' approach to management advice. It takes input from from a broad group of business leaders, from across a range of industries to distill an excellent, practical and straightforward set of insights. When the genre seems to be either looking for new ways to package old ideas or focusing on the maverick ideas of a unique leader, it's refreshing to go back to fundamentals and present compelling 'must do' advice for today's business leaders and observers. Recommended reading.
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Format: Paperback
There are indeed some insights in this book as to good practices for developing and implementing company strategy, which is to be fair and inherently made up to talk about, but it is a made up thing that every company has on at least some level whether they are aware of it or not. The layout here tends to evoke more of a business presentation than a book, but in this instance it works quite well and fits with the overall theme. The contributions from other CEOs are a nice touch, but the quotes from them come across rather rehearsed and artificial. The main complaint here though it that the nature of the advice is fine but generic and overall leads to it being quite forgettable.
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6 of 8 people found the following review helpful By Bondy on 17 Sept. 2013
Format: Paperback Verified Purchase
I bought this book last week and found it a very enlightening read. It's easy to follow with limited management jargon, and the content is relevant to all, be you a senior manager or someone just starting out in business (like myself). It includes plenty of advice and anecdotes from successful managers in a number of different industries which kept me engaged from start to finish. Would highly recommend!
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6 of 8 people found the following review helpful By Sophie Burgess on 17 Sept. 2013
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This book was very easy to read and didn't overload the reader with "consulting speak". The interviews add real life experiences which increase interest and help relate the content to business challenges
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3 of 4 people found the following review helpful By Mr F.L.Spratt on 27 Sept. 2013
Format: Paperback Verified Purchase
Unlike so many other books in this space, this is engaging and interesting to read and provides a very clear set of principles and topics to consider when formulating strategy. Definitely recommend.
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