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Paula Berinstein's book is a valuable component of the answer to that question. One reason is that Ms. Berinstein understands business and finance. Indeed, she makes her living advising others on business ventures. For this book (her sixth), she spent three years researching the economics of such ventures as tourism in space, and interviewing many of the movers and shakers in this burgeoning, but largely unnoticed, area.
Its publication is well-timed, for today the biggest barriers to getting into space are not technical ones; they are political and economic ones. This is why business sense is the important asset. Good businessmen with an interest in space -- space entrepreneurs -- are not so common as the techies; but they do exist. This book profiles a number of them, revealing that while getting into space is no cakewalk, it need not be as difficult as the powers that be maintain. One example is the chapter on Jim Benson. He took a look at NASA's Near Earth Asteroid Rendezvous (NEAR) mission, with its $250 million price tag, and decided it could be done a lot cheaper by the private sector. A feasibility study done in 1997 by industry experts confirmed that $25 million would do it. An order-of-magnitude cost reduction is not bad. (And note that this is with the existing stable of launch vehicles -- themselves much more expensive than they might be.)
Each chapter deals with one aspect of the problem (human health in microgravity, funding space ventures, insurance, laws, etc.) and profiles an individual or team of individuals actively working in that area. Those profiles include generous portions of the interviews with the subjects. Along with these interviews, some surprisingly candid, come cogent discussions of the relevant issues, supported where applicable by numbers. At the end of each chapter, Ms. Berinstein gives her own opinion of the facts and views just presented. These opinions reflect her admitted bias in favor of routine space travel, but are often skeptical about specific points.
Following the 20 chapters and an epilog on Dennis Tito, there are four appendices that go into greater detail about space tourism market issues, market surveys, regulatory issues, and propulsion. A bibliography, a glossary, a biographical sketch of the author, and a very thorough index round out the book. There are also 29 color and three black-and-white plates, many from photogrpahs taken by Ms. Berinstein herself.
I'd say this very readable book is a worthwhile introduction to some people who, relatively obscure today, might be making us all sit up and take notice in just a few years.
I learned an awful lot about some important and exciting initiatives I'd not been aware of -- though I consider myself a fairly serious student of space development and space issues. My assessment is that the two segments of the space industry -- the mainstream and these entrepreneurs in the Making Space Happen story -- have significant voids in their understanding of one another. This book can address one side of that imbalance -- if it is embraced by the mainstream.
I am impressed with how Paula Berninstein has been able to jump into such a complex field as space and in a very short time, capture so broadly and comprehensively the essence of today's challenges in space exploration. It's not that governments -- and particularly the U.S. -- have not "made space happen" in the past 4-5 decades nor realistically that governments ever will be out of the equation. However, her marvelous research and presentation has reinforced my firm conviction that it will ultimately be the private sector lead by entrepreneurs who, through space exploitation, will force the acceleration of space activities and bring the benefits of space finally back down to Earth in a substantial way.
Paula has taken a segment of the rapidly growing space industry that has been largely ignored by all the space "high-rollers" and put it on the map. It's disappointed me in the past to see senior "aerospace industry leaders" ignore and even belittle the creative thinkers and free-spirits who are suggesting unconventional approaches to long-standing space challenges. If these leaders had all the answers, the challenges would not remain so fundamental as high costs of getting to space and generating healthy return on investments -- from other than public coffers. NASA and the aerospace industry personify the bureaucratic approach to space exploration and real breakthroughs and progress will only come with the high-risk, creative directions such as those she's chosen to describe in this book.
Tom Rogers, for example, is one of the best thinkers of our time with regard to space tourism and the potential impact this new industry can have on our capability to get to space. He also has been justifiably critical of how the billions in public resources have been applied to advancing human presence in space. For this, he has not been well received by the establishment. Well, the establishment and all thinking people need to hear what Tom Rogers and the others in this very informative book have to say -- and moreover what they are actually doing to change the future. Then maybe the two segments of the space business will figure out how to cooperate and together make the next great leaps in space really happen.
I promise anybody who believes that mankind's destiny is in space that this book will bring you as close as you can get to the people who are making space happen without having to start your own space venture.
Ad Astra. See you on the Moon.
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