1. Introduction: What would a world without sport be like? 2. Back to Nature: How do we decide whether althetes are born of made? 3. Built for Action: How does the body compare to well-engineered machinery? 4. A Very Different Animal: What impact did industrialism make on sport - and on us? Burning questions... how old is sport? 5. The Hunt for Reasons: How do theories help us understand sports? 6. In the Mind: How can psychology enrich our understanding of sports? 7. The Pursuit of Perfection: When did fitness become a culture industry? Burning questions... why don't more gay athletes come out? 8. Control of the Body: Where do we draw the line between natural and artificial? 9. Sports Emasculated: How come even top sportswomen are still sex commodities? 10. Behind on Points: Why are we still discussing the issue of race in sports? Burning questions... is cheating fair? 11.Champs and Cheats: When did we first decide drugs in sport were wrong? 12. Not for the Fainthearted: Why do we like athletes who break the rules? 13. Representing the Challenge: What can we learn from painting, sculpture, photography and film? 14. A Match Made in Heaven: How does the media control sports? 15. Planet Murdoch: When did the professionalization of sports begin? Burning questions... is being left-handed an advantage in sports? 16. The [NIKE LOGO] that Conquered the World: How did globalization affect sports? 17. Buying into Celebrity Culture: What makes sports so appealing to advertisers? 18. Morals and Medals: Why is sport about rights and wrongs? 19. Same Rules, Different Game: Why are politics and sport inseparable? 20. Things to Come: Where do we draw the line between technology and humanity?