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Making Sense of Business: A No-nonsense Guide to Business Skills for Managers and Entrepreneurs [Paperback]

Alison Branagan
4.8 out of 5 stars  See all reviews (16 customer reviews)
RRP: 12.99
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Book Description

3 May 2009

Enterprising individuals and business managers often feel that they need to acquire new skills and brush up on existing ones in order to achieve targets, make money and avoid making elementary mistakes.

Making Sense of Business, with a foreword by Sir James Dyson, will help you to do just that, with expert guidance on key skills such as selling, presentation and negotiation and advice on developing your self-confidence and learning to work creatively. There is no advantage in devising an imaginative sales pitch if no one has the confidence to carry it off. There is equally no benefit in having good interpersonal skills if after striking a deal, the contract is signed without a thorough understanding of its contents, only to discover later that the agreement is a bad one, full of loopholes and liabilities.

With illustrated mind maps and creative exercises, Making Sense of Business encourages fresh ways of thinking, helping you to learn new skills and achieve success.


Frequently Bought Together

Making Sense of Business: A No-nonsense Guide to Business Skills for Managers and Entrepreneurs + The Essential Guide to Business for Artists and Designers, Essential Guides + A Pocket Business Guide for Artists and Designers: 100 Things You Need to Know (Essential Guides)
Price For All Three: 34.14

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Product details

  • Paperback: 192 pages
  • Publisher: Kogan page (3 May 2009)
  • Language: English
  • ISBN-10: 0749454865
  • ISBN-13: 978-0749454869
  • Product Dimensions: 23.3 x 15.8 x 1.3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 415,508 in Books (See Top 100 in Books)

More About the Author

Alison Branagan is an author, business adviser and visual arts consultant. Over the last decade she has written several books, and has studied different approaches to teaching business theory and practical enterprise skills.

Since 1999, she has established enterprise courses at a number of London universities, including Central Saint Martins College of Art and Design, and conducts a series of masterclasses for the Association of Illustrators.

She has a Masters degree in Applied Art and Visual Culture and is an associate of The Design Trust and also an Associate of the Institute of Consulting, a Member of the Society of Authors and Fellow of the Royal Society of Arts.
www.alisonbranagan.com
www.makingsenseofbusiness.com


Product Description

Review

"There's much to be said of the book's approach to clear communication. At Dyson we use simple sketches to share ideas. Alison's book mirrors this approach by using drawings to explain concepts and processes in a digestible way. As competition around the world intensifies, the need for good ideas is more important than ever, as is what to do with them next. Alison's book is the perfect place to start." Sir James Dyson "This is a thoroughly useful and easy to understand book which teaches new ways to think about business." Business Executive "Common sense is a wonderful thing and Branagan has lots of it. Her thinking is neat and organised and you can't help thinking that anyone who has let their business start to run them rather than the other way around will benefit simply from the experience of reading this book." theiet.org "...is a well written basic introduction to the skills needed to improve your managerial effectiveness. It covers such key areas as: Managing a Team; Networking; Selling; Time Management; Presenting; Negotiation. Full of useful creative excercises, Mind maps and studies." Professional Manager May 2010 "The ambitious aim of this book is to help enterprising individuals and business managers to acquire new skills and build on existing ones, such as negotiating, presenting, managing time and networking. With a raft of creative exercises, the emphasis is on helping you learn new skills and achieve successful outcomes." First Voice May 2010 "...I can genuinely say that I found Making Sense of Business a really sensible and enjoyable book which would be useful to lots of potential entrepreneurs. From practical advice and support, to inspiring quotes and ideas, the book is a good read for people considering starting up - particularly those who might be put off by books that are too tub-thumping-ly entrepreneurial in their approach. It tackles the approach head on that you have to be a go-getting, self-starting, ferocious individual to start up, and is really aimed at creative people who have the ideas, but perhaps lack some of the business acumen needed to get off the ground." Enterprise UK Blog, June 3, 2010 Making Sense of Business is and enjoyable , easy-to-follow little booked that is jam packed with useful information essential to business owners - particularly new , or young, business owners. It is ideal for 'Bookophobes', as the language is clear and basic. Furthermore, its content is divided into small sections and is broken up by activities, diagrams and inspirational quotes, making it a quick, memorable read. Shell Livewire April 2010

Book Description

Making Sense of Business, with a foreword by Sir James Dyson, will help enterprising individuals and business managers to acquire new skills and build on existing ones, such as negotiating, presenting, managing time and networking.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

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4.8 out of 5 stars
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Finally a Business guide for creatives 19 May 2010
Format:Paperback
This book truly does cover all aspect us designers need to survive the 21st century! and be able to take our designs and business forward. The book is amusing to the eyes with the the use of illustrations and graphic.

A very handy book, which will surely be used over and over again...
JOB WELL DONE
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3 of 3 people found the following review helpful
5.0 out of 5 stars Go Get 15 Sep 2009
Format:Paperback
Making Sense of Business: A No-nonsense Guide to Business Skills for Managers and Entrepreneurs: A No-nonsense Guide to Business Skills for Manager and Entrepreneurs

A rare find: a business guide that really does provide practical advice of the sort that most self-employed/ small business people need. Not for the theorist, it is aimed at the sort of person who is good at what they do, but needs help with the things that turn this into a business - marketing, time management, presentation, etc.

Helped along by some nice drawings by Tim Radford (from the Guardian, I think) it is clear and concise. Alison Branigan is that rare thing, a business writer with more sense than ego.

Thoroughly recommended.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A very useful book indeed ! 8 Jan 2010
Format:Paperback
I have been in business for over 25 years but learned a whole lot from this book. It is a well written and concise guide to how to set up and run a business and the many pitfalls and problems you are likely to encounter. What I like so much about the book is the fact that it is very practical and "Hands On". Many works of this sort deal in abstruse theoretical concepts difficult to understand with a barrage of meaningless statistics and incomprehensible theory. Alison Branagan , however, teaches fundamental concepts like your Business vision, negotiating skills, how to grow a team, how to market your products, how to network and how to present - the "Nitty-Gritty" stuff we all wish to hear! Most importantly it analyses what skills you have and what skills you can acquire to make your vision a reality. The book is full of humour and makes the complex problems in setting up and running a business much easier and less frightening. I would recommend this to people new to business as well as seasoned entrepreneurs!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Very inspiring 13 July 2009
Format:Paperback
"I found Making Sense of Business is a straight forward easy to understand book. I highly recommended anyone in or going into business to read this fantastic book. The drawings and quotes are fun and the whole book is very inspiring."
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1 of 1 people found the following review helpful
5.0 out of 5 stars Invaluable tool for new entrepreneurs 19 May 2010
Format:Paperback
My partner and I began our Bed & Breakfast business recently and found this book really helped with everything from the start.
It outlines the basic rules that apply to any kind of enterprise and we learned a lot by reading it cover to cover. The writing style and layout of the book was easy to understand and we loved the cute illustrations and great quotations. This book didn't waste our time as it got into the things we really needed to know and we can recommend it thoroughly to budding entrepreneurs or those wanting to revitalise an existing business.

Sarah & Jan
Hillhouse B&B
Lac-Brome, Quebec, Canada
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1 of 1 people found the following review helpful
5.0 out of 5 stars A Brilliant Business Book 3 Dec 2009
Format:Paperback|Verified Purchase
I read this book and was delighted by it. If you are starting a new business, trying to revive an existing business or simply looking to make sure you are not missing a trick for your business, then Making Sense of Business: A No-nonsense Guide to Business Skills for Managers and Entrepreneurs is a *MUST READ* for you. The book is easy to read and the author provides practical advice on how to develop the skills needed to make your enterprise a success and also fosters fresh thinking by the reader on a wide range of topics by providing the raw input for you.

This book is the first I have read which would be ideal for all those involved in new ventures. This is not a book for your shelf though; this is a book to keep on your desk and use. Making Sense of Business: A No-nonsense Guide to Business Skills for Managers and Entrepreneurs should be the first port of call at the first sight of any possible storm.

If you are involved in an enterprise of any size - buy it!
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1 of 1 people found the following review helpful
5.0 out of 5 stars A Little Business Gem 25 Oct 2009
Format:Paperback
`Making Sense of Business', by Alison Branagan is a must have book for anyone embarking on business ventures and start-ups.

I found Alison Branagan's approach to some of the more mundane yet necessary facets of business refreshingly creative. Using mind maps and enjoyable creative exercises she effectively tackles key business skills; If you ever wanted to know about managing a team, presenting or selling your product without immersing yourself into a pool of statistics and figures, then this is a book for you! A great business guide.
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4 of 5 people found the following review helpful
5.0 out of 5 stars VERY INSPIRING! 20 Jan 2010
Format:Paperback
Making Sense of Business is a fantastic book and very inspiring, A MUST READ! It is great for someone like me who is wanting to start up there own business as it has all the information you need and is very well written and easy to understand. The mind maps are a fun and a different way of doing things as well. I really enjoyed reading this book and its made me even more determind to succeed. The quotes and illustrations throughout the book are great and Alison's approach to business is unique and refreshing and not patronising in anyway. Alison is the only business writer that has managed to make sense of business for me and that is a rare thing! not many writers I feel have her no nonsense approach so all credit to her and her wonderful book.

Highly recommended.
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Most Recent Customer Reviews
2.0 out of 5 stars Simplistic
This is a great book if you've never worked and want to start up your own business. I wouldn't recommend it to anyone who already has some experience in the workplace though.
Published 16 months ago by Atticus
5.0 out of 5 stars A Must Have book for creative entrepreneurs
There are a lot of very good business books out there, but most are aimed towards people who want to run a business. Read more
Published 21 months ago by Ms D. Henry-Pollard
5.0 out of 5 stars Making Sense of Business
I don't often go in for business guides but I found this book very helpful. As someone who runs a medium sized business (180 people) I was surprised how relevant a lot of the... Read more
Published on 15 Dec 2011 by Julian Sharpe
5.0 out of 5 stars Anything you want to learn about business skills, this is your book
This book is really refreshing with new ideas and a good read with plenty of brainstorming sessions,and yes, it is a no-nonsense guide to business skills for managers and... Read more
Published on 22 Nov 2011 by Filiz
5.0 out of 5 stars Entrepreneurship.
I bought this book shortly after publication as a tool for supporting my own clients (I advise and mentor young people starting their own businesses). Read more
Published on 27 Aug 2011 by Peter
5.0 out of 5 stars Fantastic
I recently reviewed Alison's Essential Guide to Business for Artists and Designers' which was equally easy to read and understand. Read more
Published on 4 May 2011 by Viv
5.0 out of 5 stars A fantastic starting point for businesses
An excellent overview of the various aspects of business that need to be understood for (particularly new) businesses to survive and thrive. Read more
Published on 30 April 2011 by TPAGL
5.0 out of 5 stars love it!
Making Sense of Business is a clear, fun, and practical book.
Alison Branagan succeeds brilliantly in combining details and uses mind maps which makes complicated things like... Read more
Published on 10 Dec 2009 by francesca bartolucci
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