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Review
"There's much to be said of the book's approach to clear communication. At Dyson we use simple sketches to share ideas. Alison's book mirrors this approach by using drawings to explain concepts and processes in a digestible way. As competition around the world intensifies, the need for good ideas is more important than ever, as is what to do with them next. Alison's book is the perfect place to start." Sir James Dyson "This is a thoroughly useful and easy to understand book which teaches new ways to think about business." Business Executive "Common sense is a wonderful thing and Branagan has lots of it. Her thinking is neat and organised and you can't help thinking that anyone who has let their business start to run them rather than the other way around will benefit simply from the experience of reading this book." theiet.org "...is a well written basic introduction to the skills needed to improve your managerial effectiveness. It covers such key areas as: Managing a Team; Networking; Selling; Time Management; Presenting; Negotiation. Full of useful creative excercises, Mind maps and studies." Professional Manager May 2010 "The ambitious aim of this book is to help enterprising individuals and business managers to acquire new skills and build on existing ones, such as negotiating, presenting, managing time and networking. With a raft of creative exercises, the emphasis is on helping you learn new skills and achieve successful outcomes." First Voice May 2010 "...I can genuinely say that I found Making Sense of Business a really sensible and enjoyable book which would be useful to lots of potential entrepreneurs. From practical advice and support, to inspiring quotes and ideas, the book is a good read for people considering starting up - particularly those who might be put off by books that are too tub-thumping-ly entrepreneurial in their approach. It tackles the approach head on that you have to be a go-getting, self-starting, ferocious individual to start up, and is really aimed at creative people who have the ideas, but perhaps lack some of the business acumen needed to get off the ground." Enterprise UK Blog, June 3, 2010 Making Sense of Business is and enjoyable , easy-to-follow little booked that is jam packed with useful information essential to business owners - particularly new , or young, business owners. It is ideal for 'Bookophobes', as the language is clear and basic. Furthermore, its content is divided into small sections and is broken up by activities, diagrams and inspirational quotes, making it a quick, memorable read. Shell Livewire April 2010
Book Description
Making Sense of Business, with a foreword by Sir James Dyson, will help enterprising individuals and business managers to acquire new skills and build on existing ones, such as negotiating, presenting, managing time and networking.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
Making Sense of Business is a fantastic book and very inspiring, A MUST READ! It is great for someone like me who is wanting to start up there own business as it has all the information you need and is very well written and easy to understand. The mind maps are a fun and a different way of doing things as well. I really enjoyed reading this book and its made me even more determind to succeed. The quotes and illustrations throughout the book are great and Alison's approach to business is unique and refreshing and not patronising in anyway. Alison is the only business writer that has managed to make sense of business for me and that is a rare thing! not many writers I feel have her no nonsense approach so all credit to her and her wonderful book.
Highly recommended.
Highly recommended.
2 of 2 people found the following review helpful
Format:Paperback
This book truly does cover all aspect us designers need to survive the 21st century! and be able to take our designs and business forward. The book is amusing to the eyes with the the use of illustrations and graphic.
A very handy book, which will surely be used over and over again...
JOB WELL DONE
A very handy book, which will surely be used over and over again...
JOB WELL DONE
2 of 2 people found the following review helpful
Format:Paperback
I have been in business for over 25 years but learned a whole lot from this book. It is a well written and concise guide to how to set up and run a business and the many pitfalls and problems you are likely to encounter. What I like so much about the book is the fact that it is very practical and "Hands On". Many works of this sort deal in abstruse theoretical concepts difficult to understand with a barrage of meaningless statistics and incomprehensible theory. Alison Branagan , however, teaches fundamental concepts like your Business vision, negotiating skills, how to grow a team, how to market your products, how to network and how to present - the "Nitty-Gritty" stuff we all wish to hear! Most importantly it analyses what skills you have and what skills you can acquire to make your vision a reality. The book is full of humour and makes the complex problems in setting up and running a business much easier and less frightening. I would recommend this to people new to business as well as seasoned entrepreneurs!
Most Recent Customer Reviews
Making Sense of Business
I don't often go in for business guides but I found this book very helpful. As someone who runs a medium sized business (180 people) I was surprised how relevant a lot of the... Read more
Published 5 months ago by Julian Sharpe
Anything you want to learn about business skills, this is your book
This book is really refreshing with new ideas and a good read with plenty of brainstorming sessions,and yes, it is a no-nonsense guide to business skills for managers and... Read more
Published 6 months ago by Filiz
Entrepreneurship.
I bought this book shortly after publication as a tool for supporting my own clients (I advise and mentor young people starting their own businesses). Read more
Published 9 months ago by Peter
Fantastic
I recently reviewed Alison's Essential Guide to Business for Artists and Designers' which was equally easy to read and understand. Read more
Published 13 months ago by Viv
A fantastic starting point for businesses
An excellent overview of the various aspects of business that need to be understood for (particularly new) businesses to survive and thrive. Read more
Published 13 months ago by TPAGL
Invaluable tool for new entrepreneurs
My partner and I began our Bed & Breakfast business recently and found this book really helped with everything from the start. Read more
Published on 19 May 2010 by S. Porter
love it!
Making Sense of Business is a clear, fun, and practical book.
Alison Branagan succeeds brilliantly in combining details and uses mind maps which makes complicated things like... Read more
Alison Branagan succeeds brilliantly in combining details and uses mind maps which makes complicated things like... Read more
Published on 10 Dec 2009 by francesca bartolucci
A Brilliant Business Book
I read this book and was delighted by it. If you are starting a new business, trying to revive an existing business or simply looking to make sure you are not missing a trick for... Read more
Published on 3 Dec 2009 by Jeff Hurst
A Little Business Gem
`Making Sense of Business', by Alison Branagan is a must have book for anyone embarking on business ventures and start-ups. Read more
Published on 25 Oct 2009 by A. Tojcic
Go Get
Making Sense of Business: A No-nonsense Guide to Business Skills for Managers and Entrepreneurs: A No-nonsense Guide to Business Skills for Manager and Entrepreneurs
A... Read more
A... Read more
Published on 15 Sep 2009 by Alan Goodearl
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