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Making Profits from New Service Development Paperback – 11 Nov 1996

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More About the Author

Laurie Young is a businessman who likes to write (see www.lauriedyoung.com). His expertise is primarily in the marketing and selling of services; a field in which he has some recognition around the world. He is trained to masters level and is one of the few independent advisers to the professions who has himself been a partner in a leading firm.

Laurie's career has included senior positions with BT, Unisys and PricewaterhouseCoopers. He has also founded, built and sold a company. He now divides his time between consultancy work, teaching, public speaking and writing. He has Chaired Fujitsu's "Customer experience management" panel and is on the Innovation Board of Allen & Overy.

He has advised senior executives in a wide range of different companies (on subjects like the transition from products to services or new service design). Over the years his clients have included: Russell Reynolds Associates, Deloitte, Philips, Ericsson, Ingersoll Rand, Microsoft, the BBC, Cable & Wireless, American Express and Nokia. He has given guest lectures at a number of universities (such as Wharton, Essec, Cranfield and Gothenburg).

Yet Laurie's first love is writing. He likes to find historical and academic evidence for the subjects he writes about. His primary interest is whether there is convincing experience to suggest that a business idea will work in practice and is more than just a fashionable fad.

He has published over a hundred articles and several books. One editor has described Laurie's writing as "evidential" and another as "beautifully expressed". His readers say that they like his ability to make complex subjects clear and to tell a business case study like a story. He has twice won international writer's awards.

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