From the Author
Don't be fooled by the title: although this book is specifically aimed at those who want to make a living from copywriting, it is written to appeal to anyone in the business of writing, from budding advertising creatives to experienced PR practitioners. I have tried to cover as much about the topic as possible - to make this the only book you need buy if you are setting out to ply your trade as a copywriter. Writing is only one part of the equation; I've also included information on dealing with clients, colleagues, suppliers and other contacts, plus how to set up on your own and what your options are once you're established. This book came about because of the number of people in the past who have asked me for advice. I figured there must be many more out there wondering whether it would be possible to make a living from writing. It's worked for me - and with this book, hopefully it will work for you, too.
About the Author
Jason Deign has been a successful professional copywriter for over a decade and has worked with blue-chip companies both in Britain and internationally.