Making Major Sales [Hardcover]

Neil Rackham (Author)

4.0 out of 5 stars See all reviews (1 customer review)

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Product details

Hardcover: 200 pages
Publisher: Gower Publishing Ltd; 10th Reprinted edition edition (23 April 1987)
Language English
ISBN-10: 0566026279
ISBN-13: 978-0566026270
Product Dimensions: 29.8 x 21 x 1.6 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 1,004,484 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:

4.0 out of 5 stars An excellent tool kit for key account types, 23 Jan 2002

By A Customer

This review is from: Making Major Sales (Hardcover)

If you have the self discipline to use this book as it is intended you will have the equivalent of $5k worth of consultancy advice and you will also have more profitable accounts. The problem is that it does take time and diligence to really get the best out of it. Having said that if it was too simplistic it would not deliver on your accounts in the way it does.

I have used it very successfully, almost as a night school in how to do the job. If you are serious about key account management you really should get it. Put it on expenses!!

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