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Making Ideas Happen: Overcoming the Obstacles Between Vision & Reality [Hardcover]

Scott Belsky
4.0 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

25 May 2010
How the world's leading innovators push their ideas to fruition, time and time again.

Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.

According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills.

Belsky has spent six years studying the habits of especially productive creative people and teams-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as:

•Generate ideas in moderation and act without conviction
•Reduce all projects to just three primary components
•Encourage fighting within your team
•Seek competition and share ideas liberally

In an increasingly flexible and entrepreneurial environment, creative minds have the opportunity (and responsibility) to solve and change industries-but they can only do that if they overcome the obstacles. While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.


Product details

  • Hardcover: 256 pages
  • Publisher: J P Tarcher/Penguin Putnam (25 May 2010)
  • Language: English
  • ISBN-10: 159184312X
  • ISBN-13: 978-1591843122
  • Product Dimensions: 15.2 x 2.3 x 23 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 333,686 in Books (See Top 100 in Books)

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Review

If you care about your art, your job or your market, you really have no choice but to read this book (Seth Godin, Author Of 'purple Cow' And 'linchpin' )

Ideas are easy. Implementation is hard. This book helps you with the hard part (Guy Kawasaki, Former Apple Guru And Author Of 'the Art Of The Start' )

This is a book about execution, and when it comes to going from an idea to a real business, execution is everything (John Battelle, Co-Founder Of Wired And Boingboing )

This book is like a Swiss Army knife for ideas. It offers step-by-step tools to turn ideas into action and it's full of wonderful and enlightening stories (Ji Lee, Creative Director, Google Creative Lab )

Looking deep into the creative process, this book forges a new path for the wandering genius. Belsky offers an illustrated map on how to get to the destination of your great ideas (Scott Thomas, Design Director, Obama Presidential Campaign )

In one little volume, Belsky shows how to execute simply, boldly, powerfully. He reveals the forces and methods that push projects to completion - and how they are accessible to all of us (Leo Babauta, Author Of 'the Power Of Less' )

If your creative team or organisation struggles to implement their best ideas, or if you find that your own creative projects languish unfinished, you need Making Ideas Happen (Teresa Amabile, Director Of Research, Harvard Business School )

About the Author

Scott Belsky is the founder and CEO of Behance, which operates the leading online platform for creative professionals, as well as the 99% Conference, a major annual symposium on execution in creative industries. Previously he helped grow the Pine Street Leadership Development Initiative at Goldman Sachs.

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Customer Reviews

Most Helpful Customer Reviews
15 of 15 people found the following review helpful
3.0 out of 5 stars making things not ideas happen 18 Jan 2011
Format:Hardcover
This is a good book for getting better at getting things done. Personally I find the idea part to stretch the concept slightly. I have tried several times to use the Action Method to help me get ideas to happen but cannot say that I have felt a massive change. But it helps you with tasks and moving forward.
Perhaps it should have been named Making productivity happen. Not so easy sold that one...
I found the book to be too long and slightly repepetive. This could have been told on a lot less pages without anything important gone missing.
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34 of 37 people found the following review helpful
5.0 out of 5 stars Ideas + Action Method = High-Impact 25 May 2010
By Robert Morris TOP 100 REVIEWER
Format:Hardcover
Anyone with much experience with brainstorming sessions already knows that "making ideas" is quite easy. Making them HAPPEN is quite a different challenge and a much more formidable one. Again I am reminded of Thomas Edison's admonition, "Vision without execution is hallucination." What we have in this book is a remarkably comprehensive as well as a lively and informative discussion of how almost anyone can develop the capacity to master a process that Scott Belsky characterizes as a "primer":

1. You have ideas (yours or someone else's) that you want to make happen: "Most ideas get lost in what I call the `project plateau,' a period of intense execution where your natural creative tendencies turn against you." Belsky explains what these tendencies are as well as how to avoid of overcome them.

2. Making ideas happen == ideas + Organization = Communal forces = Leadership capability: "We will dive into ach of these forces and discuss how you should use them in your own creative pursuits." Belsky delivers in abundance on that promise.

3. Organization enables you to manage and ultimately execute your ideas...or someone else's: "The Action Method [that Belsky explains and discusses in detail] is a composite of the best practices for productivity shared by creative leaders." Belsky has picked the brains of hundreds of the most productive creative thinkers and shares their most valuable insights, as well as his own. Better yet, he organizes them in the aforementioned Action Method, a cohesive, comprehensive, and cost-effective system to make ideas happen.

4. The forces of community are invaluable and readily available: "Ideas don't happen in isolation.
You must embrace opportunities to broadcast and then refine your ideas through the energy of those around you." The greatest teams achieve their success with communication, cooperation, and most important of all, collaboration.

5. Fruitful innovation requires a unique capacity to lead: "While the tendency to generate ideas is rather natural, the path to making them happen is tumultuous. This book is intended to outfit you with the methods and insights that build your capacity to defy the odds and make your ideas happen." The process of effective execution of ideas, once refined through rigorous collaboration, requires leadership that combines tenacity with patience, vision with a compulsion to make that vision a reality, and personal integrity with what Ernest Hemingway once characterized as a "built-in, shock-proof crap detector."

Belsky devotes an entire chapter to self-leadership, calling his reader's attention to the fact that "as you lead others in creative pursuits, you are your greatest liability. Self-leadership is about awareness, tolerance, and not letting your natural tendencies limit your potential." What does he suggest?

"Find a Path to Self-awareness. Our best hope for staying on track is to notice when we stray and to figure out why - to be self-aware. Self-awareness is a critical skill in leadership but it is deeply personal. It is not about our actions but abut the emotions that trigger them.

"Develop a Tolerance for Ambiguity. Patience in the face of ambiguity helps us to avoid rash decisions driven by our emotions instead of our intellects. We must use time to our advantage to temper our tendency to act too quickly.

"Capture the Benefits of Failure. When things go wrong, there are three questions we should seek to answer:

* What external conditions may explain the failure?

* What internal factors may have compromised your judgment?

* Are there any gems in the unintended outcomes?

"Avoid the Trap of Visionary Narcissism. The tendency to think that a given opportunity or challenge is a one-off persists. I have come to call this propensity "visionary narcissism" - it is a leader's default thinking that he or she is an exception to the rule."

The word "how" is frequently used throughout my review because, as I hope my comments suggest, Belsky is a diehard, world-class pragmatist who was determined to learn everything he could about how to make ideas happen. The observations he shares in this brilliant book are anchored in a wealth of real-world experience (his and others'); his recommendations, therefore, are research-driven. For those who now struggle to understand the obstacles between vision and reality, as well as for those who now struggle to overcome these obstacles, this is a "must read."
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14 of 15 people found the following review helpful
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE™ VOICE
Format:Hardcover
"Surely, as I have thought, so it shall come to pass,
And as I have purposed, so it shall stand:" -- Isaiah 14:24 (NKJV)

Psychologists estimate that the average person has over 10,000 thoughts a day. I believe that because I once met a consultant who would share almost that many thoughts with me every time we met. The only problem was that these weren't very useful thoughts . . . but he sure loved each and every one. I took to peeking around corners so I could avoid his latest informal briefing. That's one kind of problem that people have with their ideas . . . they don't attract any interest.

Mr. Belsky organizes the method of turning ideas into action according this formula:

"(The Idea) + Organization and Execution + Forces of Community + Leadership Capability"

The book digs into this formula by first proposing a way of organizing work on ideas (the Action Method). I found the proposal to be reasonably similar to the way I organize my work so I suggest you take it seriously if you have trouble keeping track of what's going on the moving things forward expeditiously. I agree with the key point that it takes a lot of effort to turn an idea into reality. Most of my books were conceived of in a few seconds or minutes, but the work involved to write and produce one takes months of dedicated, consistent effort. Implementations that build on the books take 100 times more effort.

I also agree with the point about concentrating your efforts. Otherwise you get 1 percent of a lot of things done, which amounts to nothing being accomplished.

I thought that Mr. Belsky also did a good job of pointing out how collaboration helps. Right on!

I personally found the section on leadership capability to be the most practical. After reading that section, I had six ideas for accomplishing more and have implemented two of them this week with good success. I suspect that all six ideas will work well. I cannot remember the last time I developed six valuable new ideas from reading a business book. Bravo!

I also suspect that this book will reward re-reading, something I intend to test out in a few months.

Get this book, read it . . . then get serious about turning your ideas into reality!
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Most Recent Customer Reviews
4.0 out of 5 stars Good read
Good thought provoking read. I bought it mainly for more info on "The Action Method" way of getting things done. Read more
Published 1 month ago by bang
4.0 out of 5 stars Good system and common sense advice
I didn't find this book was trying to sell the Behance Network Action Plan Method. A few chapters highlighted it and gave a convincing argument why it works. Read more
Published 3 months ago by Quill Head
3.0 out of 5 stars Looks like pretty typical consultant-talk to me
For some reason that I don't recall this book was recommended to me because apparently it was slanted towards artists.
To some extent it is. Read more
Published 4 months ago by Greg
5.0 out of 5 stars It just works
The book's cover has a one-line review from `Seth Godin' which states "This book can quite simply change your life". Read more
Published 14 months ago by Jide Rotilu
5.0 out of 5 stars Best book on getting things done for creative people
I got this book mainly for the approach towards the creative process. And it also was suggested by a friend. Read more
Published 19 months ago by Steven C
4.0 out of 5 stars Making Ideas Happen - An IT Geek's View
I must confess straight away that I'm a fan of the Behance Action Method. The book is about the rationale behind the Action Method and how Scott Belsky arrived at the method to get... Read more
Published 22 months ago by MacAddict
1.0 out of 5 stars A little too simple
I was actually quite eager to read this book. But got somewhat disappointed. Basically, it seems that the "tricks" are:
* to keep a well prioritized list of actions that bring... Read more
Published on 8 Feb 2011 by Poul
5.0 out of 5 stars Making Ideas Happen
This book is very helpful in defining 'how' to organise one's ideas and ensure you find the method and self-belief to follow through to completion on them. Read more
Published on 23 Jan 2011 by m frances
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