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Making the Connections: Using Internal Communication to Turn Strategy into Action [Paperback]

Bill Quirke
5.0 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

10 Jun 2008
Companies know that communication with their people is important. They know that the energies and the enthusiasm of their employees need to point in the same direction. However, in the enthusiastic rush to plug together different components of communication best practice, many organizations are short-circuiting their own efforts."Making the Connections" looks at what a business needs from its people to succeed, what gets in the way, and the role of communication in helping to bridge the gap. It is designed to help companies link the components of their internal communication together for a more effective result.Bill Quirke examines how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, innovation and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results." Making the Connections" is based on extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of compliance and regulation, new technology, globalization and the changing relationship between employer and employees on the process of internal communication.

Frequently Bought Together

Making the Connections: Using Internal Communication to Turn Strategy into Action + The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance + Auditing Organizational Communication: A Handbook of Research, Theory and Practice
Price For All Three: 90.34

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Product details

  • Paperback: 384 pages
  • Publisher: Gower Publishing Ltd; 2 Revised Ed edition (10 Jun 2008)
  • Language: English
  • ISBN-10: 0566087804
  • ISBN-13: 978-0566087806
  • Product Dimensions: 17.1 x 24.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 178,128 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Comprehensive, inspiring and business relevant 11 Feb 2010
I read a lot of literature in the field of strategic internal communication and leadership. Quirke's book is to date the best book on the topic. He is very generous with his extensive experience and presents plenty of case studies and useful models for us to apply. On top of that it is well written. I use this book in the trainings I provide and have it as literature for participants. This is the one book to read to help you move performance and attitude from "editorial support function" to "strategic counselling".
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5 of 5 people found the following review helpful
5.0 out of 5 stars Great tool for communication professionals 29 Oct 2009
By Bragar
Very clear, compact guide with - at the same time - a wide and deep view into the subject. This book was my "graduation bible" during research and writing of the thesis about internal communication of the company I work.
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5.0 out of 5 stars Five Stars 15 July 2014
By KT6
Format:Paperback|Verified Purchase
This is a brilliant book for anyone wanting to find out more about Internal Communication. Highly recommended.
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5.0 out of 5 stars Excellent book 17 Jun 2013
Format:Paperback|Verified Purchase
It all makes a lot of sense. While some of the content is pretty straight forward it's an excellent aide memoire and helps get your thinking in order before embarking on change programmes. Really recommend this title.
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Most Helpful Customer Reviews on (beta) 4.8 out of 5 stars  4 reviews
7 of 9 people found the following review helpful
5.0 out of 5 stars The orginal textbook! 5 Aug 2004
By F Young - Published on
Most senior executives in Europe with the words "communication" in their titles have this book on their desks. It's crowded with practical and useful information. Although Bill, and his company Synopsis, speak and work in America quite a bit, many of the case studies are European. Arguably though, with people like Quirke working away at this relatively new discipline, Europe and the UK are ahead of the US and the Americas in strategic communication. This, and his other books, can also be ordered at synopsisonline dot com. Now that most of us have knocked every spare penny worth of waste out of our production cycle, getting employees to work smarter and better understand business strategy is a logical next step. Quirke's got it sorted.
1 of 1 people found the following review helpful
4.0 out of 5 stars mindset 28 May 2013
By Vitaly Avvakumov - Published on
Format:Paperback|Verified Purchase
Clear explanations of the basic principles of communications. Very good book. Thick enough but quiet detailed.
Waiting for the release in russian language.
1 of 1 people found the following review helpful
5.0 out of 5 stars Critical read for any communications professional 26 May 2013
By Amy - Published on
I saw Bill talk at a global communications conference and I instantly wanted the book. Not only does Bill clearly articulate what is in my mind, he also sets the stage for how to argue for communications to be at the table where crucial business discussions are being made. The chapters are distinct and work independently, while there is a clear red thread that passes throughout the book as a whole. This book is a need for all internal communications professionals who specialize in engaging employees and arming line managers with confidence to communicate change.
1 of 1 people found the following review helpful
5.0 out of 5 stars Essential reading for all internal communicators 7 Dec 2009
By Rodney Gray - Published on
This is a new edition of a highly popular book that many communicators have been raving about for the many years. It has been thoroughly rewritten with four new chapters and 80 more pages. This is not really a "how to do it" book. It is more an in depth "how to understand it" book, so internal communicators can work out for themselves how to "turn strategy into action".

A strength of the book is the first section (of three chapters over 100 pages) linking communication to organizational strategy. It painstakingly explains how business operates (including globally) and what communicators need to do to contribute to business success. The themes are familiar and include: stakeholders, planning, leadership, trust, innovation, communication as a process, information v communication, changing attitudes and behavior, measurement; as well as business issues such as brand, strategy, structure (including matrices and the corporate centre), and culture.

Part 2 (four chapters over 150 pages) covers "leading change": leadership and engagement, making change happen (including the richness of media), face-to-face communication, and communicating projects and initiatives.

Part 3 (three chapters over 100 pages) is on "pulling it together": planning and managing communication, a wonderful chapter on "repositioning the role of the internal communication function" (which Quirke believes is vital if communicators are to add value), and measurement.

Quirke has a vast knowledge of both business and communication and the content is solid and reasonably easy to read. There are half a dozen long, informative case studies (e.g. BMW, Starbucks). The writing style is quirky (e.g. "information can travel over wires, but communication happens between the ears", "clutter kills", "cycle, not cascade", and both cascades and managers "leak meaning"). There are some excellent diagrams although I would have liked more.

This book is great but not perfect. There is the odd spelling error and missing reference (e.g. a great Jack Welch paragraph). I could find no discussion of social media except a brief mention of blogging, nor any mention of communication with remote workers. Some statistics quoted probably apply only to the UK (e.g. MORI norms) and a knowledge of UK companies (e.g. Marks & Spencer, Sainsbury, Tesco) will help but is not critical to understanding.

Certainly if you don't have the first edition you should get this one, and read it carefully. But should you buy it if you have the first edition? The answer is probably "yes", if only to get the brilliant new section on the "roles" of communicators. In this Quirke expands on his earlier descriptions of the communication roles of post office, travel agent and consultant, to a new set: distributor, craftsman, technical advisor, consultant, and coach. Strongly recommended.
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