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Making the Connections: Using Internal Communication to Turn Strategy into Action Paperback – 10 Jun 2008

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Product details

  • Paperback: 384 pages
  • Publisher: Gower Publishing Ltd; 2 Revised Ed edition (10 Jun. 2008)
  • Language: English
  • ISBN-10: 0566087804
  • ISBN-13: 978-0566087806
  • Product Dimensions: 2.5 x 17.1 x 24.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 250,334 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

'Bill Quirke is one of the philosophers of good organizational communication. From an enviable depth of real world experience with real organizations, he has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesn't just happen. It must be led and nurtured. Quirke tells exactly how to do that in a highly readable book.' Roger D'Aprix, Vice President, ROI Communication and author of "The Credible Company" "It is a very comprehensive book and covers the subject in great detail...the book constitutes good value for money and will be much sought after by communications professionals and senior leaders alike...' Gordon McNeil, ACQI, Quality Manager at AWE 'Making the Connections is a pleasure to read...It gives answers to the question of how can internal communication to a strategic level attract and effectively contribute to the results of the organization.' Nico Jong, COM2KNOW Book Reviews Editor, August 2008 'Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance.' Economic Outlook and Business Review

About the Author

Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Per Zetterquist on 11 Feb. 2010
Format: Paperback
I read a lot of literature in the field of strategic internal communication and leadership. Quirke's book is to date the best book on the topic. He is very generous with his extensive experience and presents plenty of case studies and useful models for us to apply. On top of that it is well written. I use this book in the trainings I provide and have it as literature for participants. This is the one book to read to help you move performance and attitude from "editorial support function" to "strategic counselling".
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5 of 5 people found the following review helpful By Bragar on 29 Oct. 2009
Format: Paperback
Very clear, compact guide with - at the same time - a wide and deep view into the subject. This book was my "graduation bible" during research and writing of the thesis about internal communication of the company I work.
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Format: Hardcover Verified Purchase
Super useful, highly recommend this book if you want to know more about internal communications especially. Gives a great into at the beginning of each chapter and a summary at the end, which puts everything into context.
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