Gail has encapsulated the key aspects of networking in today's business world in an easy-to-read (and easy-to-carry) format.
Whether you're thinking about adding Networking to your marketing strategy or already use it but need guidance, a quick run through this book will highlight how to make the most of it.
No preference is made to any networking organisation, so the content will appeal to a wide audience.
Set into 10 distinct sections, cleverly using the NETWORKING acronym, you can read this in one go or a section at a time. This also makes it easy to refer back to specific areas.
Part of the 'Books Mean Business' series, this is a worthy addition to the other volumes.