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Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Making is Connecting: The Social Meaning of Creativity, from DIY and Knitting to YouTube and Web 2.0 for an Amazon.co.uk gift card of up to £4.00, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
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During the previous century, the production of culture became dominated by professional elite producers. But today, a vast array of people are making and sharing their own ideas, videos and other creative material online, as well as engaging in real–world crafts, art projects and hands–on experiences.
Gauntlett argues that we are seeing a shift from a ‘sit–back–and–be–told culture′ to a ‘making–and–doing culture′. People are rejecting traditional teaching and television, and making their own learning and entertainment instead. Drawing on evidence from psychology, politics, philosophy and economics, he shows how this shift is necessary and essential for the happiness and survival of modern societies.
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