- Paperback: 240 pages
- Publisher: McGraw-Hill Inc.,US; illustrated edition edition (1 Oct 1999)
- Language English
- ISBN-10: 0071352414
- ISBN-13: 978-0071352413
- Product Dimensions: 23.4 x 18.8 x 1.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,417,201 in Books (See Top 100 in Books)
- See Complete Table of Contents
Make Your Website Work for You
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Product Description
Product Description
MAKE YOUR WEBSITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. Youíll find the basic rules for online marketing, learn how to create consumer-attracting content, and discover how to track and use consumer information to build profits both on- and off-line.
From the Back Cover
In just five years the Internet has grown into a medium that rivals television for its impact on marketing. The answer to the question "Can I make money on the Internet" is an emphatic yes. And the time to market your product, your service'or your ideas'is now! Make Your Website Work For You offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace.
You'll find the basic rules for online marketing and the reasons why content marketing works. You'll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King," advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site's "metatags" so that search engines draw the greatest number of contacts.
Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, Make Your Website Work For You is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it's an invaluable toolbox for creating a dynamic, profitable website of your own.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
A very comprehensive book, written from the marketing standpoint, on how to make a success of your website. The book highlights that "Content is King", and certainly the content of this book is approaching regal status! The book takes the concept of starting a web-page and guides you through the myriad of pitfalls that you may encounter in a simple and understandable manner; the author corrects the misconception that many web-sites have, of going 'on-line' before the research has been completed and specifically targeting your website to specific interest groups.
How refreshing it is to find someone who writes computer books that anyone can understand - and you do not need a degree in "Nerdism" to get beyond page one!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
9 reviews
10 of 10 people found the following review helpful
Online Marketing in Human Words
14 Feb 2000
Format:Paperback
A great book that walks you through internet marketing in plain english and in ways that are easy to follow and even better, easy to implement. It's definately not a technical book, it's a great book designed for marketing and sales people.
11 of 14 people found the following review helpful
This is a small business book without real world examples!
18 Jan 2000
Format:Paperback
The book starts teaching small business techniques, which is not what I was looking for. The author doesn't give almost any real examples to justify his insights. In the end of the book the author isolate a few case studies. Each case study last about 2-3 pages and just tells what the companies did and not HOW. In one case study the author said that a company has a lot of page views because it did a partnership with AOL and EXCITE but he didn't explain the terms of this partnership. Although the name of the book is very attractive, don't waste your money, your time and your patience on it.
6 of 7 people found the following review helpful
It gives the how for a changing market.
9 Mar 2000
Format:Paperback
The book works for business owners of all size. It lays the groundwork for the creation of workable marketing programs which can then be tweeked for each opportunity. Since I have yet to work in a business where everything deal is the same, it works perfectly.
I do like the way the author has sectioned out the book. I have a great deal of brand building and advertising experience, so I could skip to the area I was interested in without having to re-hash what I already know.
In all, a very good book that provides real information for the real world and examples of people who have already done it. Now, the more time I spend on the net, the more I see Mr. Cannon's ideas being used.
Well done...
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