There are many endearing features in `Make Your Creativity Pay' by Pete Mosley. The writing style is clear, organised and easy to follow, and it's a good read and useful, which is always a winning platform. Pete balances its value between being understanding and insightful about creative mindsets, being well thought through and pragmatic, and using his renowned human touch without any loss of business edge.
The book offers business pointers, tips and tasks, while allowing freedom for the reader to make up their own mind in adapting its wisdom to their own style and creative proposition.
The text can't fail to help and prepare people looking to make the best from their creative talents and passion through work or business. It helped solidify and inspire my own thinking, ideas and energy.
So often, business books drift into an ever thickening back cover. Not this one; it remains fresh and compelling throughout.
Pete pulls many tantalizing and important business elements together into one place and demystifies them. The book is equally useful when read cover to cover, or as a working document to be dipped into when the need arises.
I enjoyed it, I take a great deal from it, and I highly recommend it.