- Paperback: 176 pages
- Publisher: How To Books Ltd (29 Sep 2006)
- Language English
- ISBN-10: 1845281462
- ISBN-13: 978-1845281465
- Average Customer Review: 4.9 out of 5 stars See all reviews (14 customer reviews)
- Amazon Bestsellers Rank: 3,972,714 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Presents the commercial and technical knowledge essential to any start-up business. This book is written by authors who are successful business owners, who share a passion for empowering and enabling women to fulfil their personal and professional potential.
--This text refers to an alternate
Paperback
edition.
About the Author
Lucy Martin and Bella Mehta combine the support, objectivity and encouragement of a mentor, with the commercial and technical knowledge essential to any start-up business. The authors are both successful business owners who share a passion for empowering and enabling women to fulfil their personal and professional potential. Lucy is an ex-city lawyer whose agency, "Gina's Nannies" supports women returning to work. She is also the founder and director of Wimbledon Women in Business. Bella Mehta's company, "Enspiral" coaches and trains women (and men) in the move from employment to self-employment, and in their search for career satisfaction and a better work-life balance. Both are experienced writers, speakers, facilitators and networkers, whose collective skills and background make them uniquely qualified to advise women on starting their own business.
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Customer Reviews
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Paperback
One of the best things about this book is what it isn't. It's not smug or patronising and it doesn't leave anything out. It also does something quite unusual - it gently, but firmly, nudges you into making a decision about starting your own business. If, like me, it's something you've dreamt of for ages, but never quite had the nerve to do, then this book is perfect. By the end of it you'll either have decided entrepreneurship is not for you or, more likely, it'll give you the confidence to go for it without looking back. Practical and inspiring.
10 of 10 people found the following review helpful
Format:Paperback
I thoroughly enjoyed reading this book. It is extremely comprehensive and very practical, covering all aspects of running a business.
Importantly, it challenges the myth that money is the primary motivation for everyone, citing a wide variety of reasons that women choose to set up their own business.
It covers aspects that I haven't seen in other business books such as the practicalities of juggling childcare, etc. Also, it has an excellent section on making the decision whether you want to set up your own business, helping you to explore whether it is a good decision for you.
I like the examples of real women in business given throughout the book, it shows that this book is heavily grounded in reality not just management theory.
Importantly, it challenges the myth that money is the primary motivation for everyone, citing a wide variety of reasons that women choose to set up their own business.
It covers aspects that I haven't seen in other business books such as the practicalities of juggling childcare, etc. Also, it has an excellent section on making the decision whether you want to set up your own business, helping you to explore whether it is a good decision for you.
I like the examples of real women in business given throughout the book, it shows that this book is heavily grounded in reality not just management theory.
7 of 7 people found the following review helpful
Format:Paperback
This book lived up to the promises, and has given me the confidence to take the leap (I've been teetering on the edge for some years now). I have the confidence to take the first steps without the awful dread of failure. There's so much information in this book, failure is not an option!
Most Recent Customer Reviews
Do you really want to start your own business?
This is an excellent book, and after only a couple of chapters I realised that I was not the sort of person who was motivated enough to start their own business. Read more
Published on 28 Feb 2009 by Mowbray
A refreshing change
I read this book very soon after starting my own business when I was reading anything and everything I could lay my hands on. Read more
Published on 29 Jan 2009 by Jacqueline Hunt
Not just for women!
This is a very practical guide covering a vast array of different areas of relevance to anyone starting a business. Read more
Published on 28 May 2008 by A. R. Gray
A book with a heart
This book is a valuable read for all women with an entrepreneurial streak and is rather clever in its "multi-facetedness" (now there's a word.. Read more
Published on 2 July 2007 by Mandy Muckalt
good stuff
This is a very practical upbeat book. As well as providing a robust practical checklist for women setting up in business, it addresses psychological challenges associated with... Read more
Published on 24 Nov 2006 by Diana
Great practical advice and easy to read
I read this book on an plane journey home and felt inspired and ready to get cracking with my business idea. I liked the step by step guide and the checklists. Read more
Published on 23 Nov 2006 by J. H. C. Simpson
Top to toe
A great book for any woman wanting to put a toe in the water of the business world and then get to the top in her chosen field! Read more
Published on 11 Nov 2006 by Gaynor Renwick
Excellent news for Women
This book is such good news for us normal every day women who dream of doing something for ourselves and feel we are not really going to fit into the business world. Read more
Published on 9 Nov 2006 by Ms. Antonia Rolls
Inspirational AND educational
I loved this book, It is essential reading not just for women wanting to start a business, but even for those who haven't thought about it yet. They soon will. Read more
Published on 6 Nov 2006 by V. Spittle
An ultimate business bible for all potential women entrepreneurs
If you are setting up a business or revamping your existing business - where do you start?
This book does exactly what it says on the cover - it delivers what it... Read more
This book does exactly what it says on the cover - it delivers what it... Read more
Published on 21 Oct 2006 by Ms. A. P. Litvinoff
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