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Make Poverty Business: Increase Profits and Reduce Risks by Engaging with the Poor
 
 

Make Poverty Business: Increase Profits and Reduce Risks by Engaging with the Poor [Kindle Edition]

Peter Wilson , Craig Wilson
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Review

Entertaining, well written and refreshingly free of management jargon, this is an engaging contribution to the debate on development. William Keegan, Senior Economics Commentator, The Observer --The Observer

Make Poverty Business will revolutionise how people think about corporate social responsibility. No CEO should be without this book. Alex Singleton, Director-General, The Globalisation Institute --The Globalisation Institute

This is a savvy, eminently useful book that should be in the hands of global business managers and development agency staff alike. Craig Wilson and Peter Wilson go beyond the anecdotal evidence for tapping the consumer and outsourcing potential of the poor. In clear, no-nonsense language, they provide a roadmap of new angles, hidden pitfalls, and profitable shortcuts. They blend their first-hand, hard-won experience in developing nations with nuanced research by some of the world's leading development thinkers. Page for page, this book represents a very good deal - both for the poor harried managers in today's globalizing enterprises, and for the poor themselves, who will benefit from its impact. Joseph S. O'Keefe, writer in residence, The Brookings Institution --Brookings Institution

Review

"Entertaining, well-written and refreshingly free of management jargon, this is an engaging contribution to the debate on development" William Keegan, Senior Economics Commentator, The Observer "Make Poverty Business will revolutionise how people think about corporate social responsibility. No CEO should be without this book." Alex Singleton, Director-General, The Globalisation Institute "Make Poverty Business will be read by business leaders, but it should be read by everyone who cares about global poverty. Michael Strong, CEO, FLOW, Inc

Product details

  • Format: Kindle Edition
  • File Size: 715 KB
  • Print Length: 190 pages
  • Publisher: Greenleaf Publishing (7 Mar 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language English
  • ASIN: B004R1PZSA
  • Text-to-Speech: Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
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Craig Wilson
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Win-win 20 Nov 2006
By L. PITT
Format:Hardcover
At last a book that describes a real win-win for businesses interested in serving the world's poor. "Make Poverty Business" discusses the people at the "bottom of the pyramid" not just as consumers of big business products and services, but also as prospective suppliers and employees. Peter Wilson and Craig Wilson put forward an engaging proposition for companies who are interested in working with and helping the poor, but which, at the same time, need to take risk out of their endeavours. This book shows us how business can make profits, not at the expense of the poor, but to their benefit.
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2 of 2 people found the following review helpful
Format:Hardcover
There has been far too much noise, recently, and not enough action to relieve the incredible poverty still endured in much of Africa. The solution must come not from charity but business, and this book is a fine starting point for any CEO wishing to address this huge challenge in a profitable manner. Well-argued and comprehensive, the authors' case for a holistic approach to the poor - as employees and stakeholders, as well as customers - must resonate with anyone who has observed the rapid development in S.E. Asia, China or India.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:  1 review
The time has come to address poverty as a business opportunity 18 April 2007
By Eric Mccallum - Published on Amazon.com
Format:Hardcover
I recently returned from a conference addressing global poverty where a young entrepeneuer from Tanzania addressed the problem and solution very consisely "We don't want aid, we want jobs". Make Povery Business has been the most compelling book I have read to date in it's argument of why multi-national corporations should enter third world markets. The Wilsons present a balanced look at the huge potential market opportunities selling to half the gloabal population living in poverty and the inherent risks as well. I think the they do a nice job in looking at all the players addressing poverty and suggesting how they can leverage each others work by sticking to their core competencies. They look honestly at incentives and motivation while making the business based argument. The book is very readable and spends more time looking at possible market based solutions and how they might play out, rather than going over the injustice and history of poverty which by now anybody who is paying attention already knows.
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