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How to Make Big Money in Your Own Small Business [Audio CD]

5.0 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Audio CD
  • Language: English
  • ISBN-10: 1593974388
  • ISBN-13: 978-1593974381
  • Product Dimensions: 14.1 x 12.6 x 1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 970,666 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Punchy and positive 19 Jun 2008
By Amazon Customer VINE VOICE
Format:Hardcover
It's a small book of just 150 pages which won't waste any of your time, but will present you with some new ideas to consider.

Equally readable for someone considering starting their own business, or someone looking for some fresh ideas after many years in business.

The book takes the form of mini chapters, of just 3 or 4 pages each, focused on a single idea or issue. There are 49 chapters in all.

I'll list a few of the chapter titles to give you an idea of the coverage and the tone of the book:

There Is A Lot New Under The Sun
Sources Of New Business Ideas
Do What Comes Easy For You But Is Hard For Others
It's Okay To Pick Fleas Off A Dog
First: Have A Customer
The Small Business Owner, aka "The Rainmaker"
Selling Is Job 1
Hire A Salesperson First
Hire Ex-Paperboys
Pay Steak and Eat Hot Dogs
Have a Penny Saver
No Home Office!
Sell Money, Not Products
Always Take the Business
Get a Personal Driver
Never Run Out of Cash
The Business Owner Is Not The Boss
Never Let Anyone Outwork You
Strike Out Often
Stay Off Boards and Committees
Calculate the Size of Your Market
The Big Money

Just those titles should give a fair indication of what the book's about. Sound concepts, well grounded. No magic bullets!

Plenty of turned corners. A book I think I will re-visit many times in future years .....
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3 of 4 people found the following review helpful
5.0 out of 5 stars Highly Recommended! 28 July 2004
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
People start small businesses for many reasons. Sometimes they're in love with the product - they've always wanted to open a store where amateur potters could buy great mud. Sometimes they've been itching to run free from life in a big corporation and finally quit to start their own shop. Sometimes they get a pink slip and a bit of severance pay, and can't find another job, so they decide to start their own business. Whatever the reason, small business owners encounter some common problems. People who are in love with a product may forget how important customers are. People who've worked for a big corporation may not realize how many support services they have learned to take for granted. People who've run their small business for years may get in a rut and miss opportunities to grow. Author Jeffrey J. Fox's short, easy-to-read handbook of pithy counsel is for all of them. While his brightly-written advice sounds fresher than it is, we find it well worth remembering.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.2 out of 5 stars  21 reviews
17 of 17 people found the following review helpful
5.0 out of 5 stars How to Make Big Money in Your Own Small Business by Fox 25 May 2004
By Dr. Joseph S. Maresca - Published on Amazon.com
Format:Audio CD
The author explains that the first and most important task is to
identify quickly the target market of customers. Next, it is critical to compute the break-even-point and the minimum number of customers required to cover the costs of entering into the
business. Ultimately, the author inspires us to do what comes easy to us and what is harder for others to do. He breaks down the time commitment into 60% marketing, 30% service and 10% management. In addition, he points out the necessity to work hard
on a consistent basis.
12 of 12 people found the following review helpful
5.0 out of 5 stars * * Buy for your business friends * * 28 Jun 2004
By John C. Dunbar - Published on Amazon.com
Format:Hardcover
Although some have criticized this book as being too simple, I find it makes a great summary of the important things a small entrepreneur must do.
It doesn't take too long to read but it contains lots of practical advice. I underlined mine heavily.
This book is also appropriate as a gift to friends that are starting their own company.
The most important points that I derived from this book were Fox's lists of things to do, and their priorities. I highly recommend this book, and all the rest by Jeffrey J. Fox. He's become one of my favorite business writers.
John Dunbar
Sugar Land, TX
9 of 10 people found the following review helpful
4.0 out of 5 stars Simple building blocks to success 5 Sep 2004
By Bobsyouruncle - Published on Amazon.com
Format:Hardcover
There was a review here that was unjust. The guy complained about the books simplicity and that it should be reading for kindergarden.
Well I run my own business which is successful (meaning: debt free, great cash flow, wonderful income, will retire in my 40s to pursue all those other life goals). Presently I am buried up to my eyeballs in daily issues like sales projections, new products, marketing, accounting, etc. The trees were obscuring the forest when I picked up this book. It's simple list of things to do was refreshing and I was shocked that out of my University degree and over 30 business books on my shelf, there were a number of simple things I had overlooked.
Other books bury you in chapters, what this book says in sentences. The other reviewer looks like one of those many MBAs who dream of being a CEO of S&P 500 company and believe in making the simple things in business complicated for their own ego.
If you really run a small business then I would pick this one up to re-focus yourself on the simple things to success. It is easy to forget the simple steps when you are busy and you start to wonder away from what makes you successful. This kindergardener is happy to find a point or two that has paid for the book 100-fold.
4 of 4 people found the following review helpful
4.0 out of 5 stars Full of Practical Insight 6 Oct 2004
By Dr. W. G. Covington, Jr. - Published on Amazon.com
Format:Hardcover
Fox is a doer. He gets results you can tell by the way he writes. He reminds readers of the basics, i.e., that nothing happens until somebody sells something. Every business is always all about the customer. That is the only reason a business is created or continues to exist. But Fox goes beyond this reminder. He adds "how to" wisdom on how to maintain this customer-focus.

His spin on the unique gifts that each of us has has never been explored in the way he presents it. He says that what is easy to you is difficult for other people. Market accordingly! But just because one has natural talents doesn't mean one can be lazy. Talent has to be cultivated.

I like the advise he offers in saying, "Invest your time as you would invest money." He explains the power of the 60-30-10 rule, which consists of 60% of your time on marketing/selling 30% learning and 10% fixing weak areas.

My only reason for not giving the book a five is he lacks the spiritual component. He comes across as a crass materialist. Fox has a lot of insight into this world, but neglects the reality of things unseen.
3 of 3 people found the following review helpful
5.0 out of 5 stars Highly Recommended! 28 July 2004
By Rolf Dobelli - Published on Amazon.com
Format:Hardcover
People start small businesses for many reasons. Sometimes they're in love with the product - they've always wanted to open a store where amateur potters could buy great mud. Sometimes they've been itching to run free from life in a big corporation and finally quit to start their own shop. Sometimes they get a pink slip and a bit of severance pay, and can't find another job, so they decide to start their own business. Whatever the reason, small business owners encounter some common problems. People who are in love with a product may forget how important customers are. People who've worked for a big corporation may not realize how many support services they have learned to take for granted. People who've run their small business for years may get in a rut and miss opportunities to grow. Author Jeffrey J. Fox's short, easy-to-read handbook of pithy counsel is for all of them. While his brightly-written advice sounds fresher than it is, we find it well worth remembering.
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