I enjoyed reading this book and I found it inspirational. The gist of the book is to make lots of money by starting an online shop. Unfortunately, most small online shops sell almost nothing. People prefer to go to Amazon or the online shops of large high street stores. There are so many online shops that it's hard for the small ones to get noticed. She doesn't really make this clear enough. Maybe she doesn't know this, because she has not actually run an online shop herself. It's easy to spend lots of time starting an online shop in the way she suggests, only to be disappointed when it doesn't sell much.