- Paperback: 272 pages
- Publisher: Peachpit Press; 1 edition (13 Jun 2005)
- Language English
- ISBN-10: 0321321146
- ISBN-13: 978-0321321145
- Product Dimensions: 22.8 x 17.8 x 1.2 cm
- Average Customer Review: 3.8 out of 5 stars See all reviews (6 customer reviews)
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Amazon Bestsellers Rank:
767,675 in Books (See Top 100 in Books)
- #4 in Books > Computers & Internet > Microsoft Windows > Applications > Money
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More About the Author
Product Description
Product Description
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.
Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
From the Back Cover
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.
Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
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Most Helpful Customer Reviews
28 of 29 people found the following review helpful:
2.0 out of 5 stars
Save yourself some time and go to www.google.com/adsense,
By
This review is from: Make Easy Money with Google: Using the Adsense Advertising Program (Visual Quickstart Guides) (Paperback)
This book is without any doubt THE MOST PADDED-OUT and disappointing book I have ever read, and I buy about 20 books per year about the Internet, usability, web development, etc.This book will give you a basic understanding of how to use Google AdSense programme in practical terms, but it could have been written in a quarter of the words more effectively. Further, almost everything you will find useful about the Google AdSense programme in this book can also be found on the Google website, in a more usable form. In order to make this subject matter simple and approachable, the author has written it as he is explaining the AdSense programme to people completely new to it. However, this approach leads to pages and pages of tedious detail, about who's house they met at, who got up to get the coffe, etc. Most worryingly, the title of this book is a little misleading, as there are so few golden nuggets of information to help you make money from the Google AdSense programme (other than simply signing-up for it), like how to increase traffic to your website, or how to structure content for high search engine rankings. Even though I was quickly frustrated by the style of the book, I was motivated to keep reading to get the end where I assumed the really useful hints and tips would be, but they never came. In summary, save yourself a couple of days and go straight to the Google website for information about the Google AdSense programme.
3 of 3 people found the following review helpful:
1.0 out of 5 stars
Don't waste your time or money.,
By
This review is from: Make Easy Money with Google: Using the Adsense Advertising Program (Visual Quickstart Guides) (Paperback)
I bought this book thanks to the good marketing of Amazon. I was sent one of their emails offering books 'like' what I'd bought previously and, well, the price was right, the subject matter appealed to me and so - yep - I fell for the marketing and clickity click - another tenner lighter I waited for the book.
I was actually looking forward to this one because I had been toying with the idea of getting into the whole 'adsense' thing and just wanted something I could read at nights in addition to researching online. I started reading it last night about 10pm and the first few pages put me to sleep nicely thank you. After a good sleep, over coffee and weetabix I read a few more pages - well, to be honest I'd started 'scanning' the content by now because the 'story telling' style of writing was boring me so much and - like all of you - I have a life to live and I found myself getting old waiting for something juicy to happen... As I scanned the first few sections I soon realised the methods and ideas were old - to me that means over a few years old - in Internet terms that is like being decades old. If you know absolutely nothing about the internet. Never heard of how to buy a domain, no idea what hosting is, and have never, ever created a page or a blog or a site and are about 5 years old doing everything for the first time - then this book may help you to understand a few things - otherwise, get on Google and look up a few blogs and sites about Adsense, even Google's own Adsense site is a better read. (quick side step) The writer almost lost my interest on the first page of section one when he dropped in the phrase 'elevator pitch' I thought - oh gosh, here we go - some guy who wants to let us know that he knows sales and marketing jargon... (side step over with) However, after scanning a bit, I ended up coming back to page 63 where the writer throws in a few URLs on his website... That no longer exist! Yes. The addresses he published at the top of page 63, addresses that HE controls on HIS OWN website, no longer exist. Well done Mr Gig... whatever. That was the point the book became a coaster. It's a shame that Amazon insists that I give it 1 - 5 stars, it doesn't deserve 1. My invoice for the wasted couple of hours is in the post.
3 of 6 people found the following review helpful:
5.0 out of 5 stars
A joy to read & very practical,
By
This review is from: Make Easy Money with Google: Using the Adsense Advertising Program (Visual Quickstart Guides) (Paperback)
This book describes how you can make money online using Google's advertising campaign from start to finish. Websites can show advertisments placed by Google & for every visitor that clicks on it, the website owner gets paid. THe author shows you every step from designing your website, hosting it & how to get google adwords and finally publicising it in easy to understand language. He does this via a narrative with 3 characters who are new to web publishing. I myself have very little IT or web-design experience. But in 2 weeks, have created a fully functioning web-site from scratch and am now hosting advertistments! THis book has been a big source of advice & tips all the way. A must if you plan to do something similar & are new to this.
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