An outspoken voice in the world of graphic design, Paula Scher has developed a reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In this work, Scher reveals her thoughts on design practice, drawing on her own experiences as one of the leading designers in the USA. It can also be used as an instructive guide for all those who navigate the difficult path between clients, employees, corporate structures, artists and design professionals. The volume also provides a survey of Scher's work, from her designs as art director at Columbia Records, to her identity for New York's Public Theater, to her work for the "New York Times", Herman Miller, and the American Museum of Natural History's Rose Center planetarium.
Make It Bigger
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"Creative Review:"This is a straight-talking and insightful glimpse into what makes a designer tick, A must for helping clients to understand us and a benchmark for designers to aspire to." (November 2002) Library Journal:"Though this work is mainly about the design profession, it will appeal to anyone working in a creative field, whether he or she is attempting to advance creative ideas or to chart a career trajectory concerned with personal growth and development." (October 15, 2002)"
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About the Author
Paula Scher is a partner in the design firm Pentagram and a member of the Art Directors Club Hall of Fame. She has won countless awards for her work, including the Chrysler Design Award and an AIGA Medal for distinguished service to the profession. Her alb
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First Sentence
MY FIRST staff design job out of art school was in the advertising and promotion department of CBS Records. Read the first page
Front Cover | Copyright | Excerpt | Back Cover
MY FIRST staff design job out of art school was in the advertising and promotion department of CBS Records. Read the first page
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4.5 out of 5 stars
11 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars
Make it Bigger is Best
11 Dec 2002
By Randy Silverman
- Published on Amazon.com
Format:Hardcover
Many kudos to Paula Scher on her wonderful new book, Make It Bigger. Not being a designer myself, I am especially appreciative of Make It Bigger's informative descriptions of the negotiation process that goes on between the designer and the client. It helped put into perspective for me that invisible "something" that exists when a breakthrough piece of graphic art emerges. Besides the creative, visual flash of a challenging image, each graphic art object that survives the editorial process gives off an optimism that must be something akin to those first aviators who believed in flight, despite gravity and the conventions of rational wisdom.
Make it Bigger also represents (to the best of my knowledge) the first publishers' edition binding to be produced as a tight back, breaking a run of hollow-back edition bindings dating back to the inception of the genre, c.1820. While I'm sure most folks will be impressed with the edge printing (which is very slick), and the wonderful layout, the book's physical structure (which is something akin to a mechanized Bradel binding) breaks all kinds of ground. (I would have loved to have seen the discussions that must gone on between the author and the binder!).
In addition to its unique packaging and stunning visual presentation, Make It Bigger is the most entertaining work on graphic art I've ever read. Scher's writing style is honest, accessible, and absolutely absorbing, as are her candor, her humor, and most of all her precocious creativity. I cannot say enough to convey my sincere admiration for this wonderful book.
Randy Silverman
Preservation Librarian
2 of 2 people found the following review helpful
5.0 out of 5 stars
great resource from a legend
8 Sep 2007
By M. Testani
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
A great read for anyone who is ready to make the jump from art school to working clients. Scher goes into excellent detail about working with illustrators, the structure (and politics) of agency work, her strategies/approach to design. She also shares good insight on how to work most effectively with clients who may not know a whole lot about design. I found this very practical, and a very easy read. I am also a big fan of her work, which spans several decades.
4.0 out of 5 stars
good book, good condition
2 Jun 2012
By readit
- Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
this is a nice account of mrs. scher's career as a graphic design; it's filled with examples of her and her associates' work. good typography, some nice illustrative techniques. it's less a "here's good design" book, and more a "here's what it took me to convince people that i knew good design" book.
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