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'The book is worth its weight in gold. The practical tools are easy to use and give just the right balance of science and art to the challenge of fundraising.' Alistair Lomax, Executive Director, UNIAID, The Students' Charity
Product Description
Fundraising from major donors can mean the difference between a charity's success or failure, yet many of us don't set aside the time or resources to find and cultivate the people whose financial support matters the most. Illustrated with comprehensive case studies and sample correspondence, this book offers practical, step-by-step advice about how to go about getting - and, most importantly, keeping - major donors. It will show you how to: find and identify major donors; cultivate your most promising contacts; make the all-important 'ask'; and create a culture that values major donors.
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